Immokalee Workers Take Down Taco Bell
Bibliographic Data
| ID | 9198043 |
|---|---|
| Authors | Elly Leary (corresponding author) |
| Year | 2005 |
| Volume | 57 |
| Issue | 5 |
| Pages | 11 |
| Publication date | 2005-10-02 |
| Open Access | No |
| Type | ARTICLE |
| Venue | Monthly Review (JOURNAL) |
| Journal identifiers | ISSN: 0027-0520 • E-ISSN: 0027-0520 |
| Publisher | Monthly Review Foundation (PUBLISHER) |
| DOI | 10.14452/mr-057-05-2005-09_2 |
| OpenAlex | W1995647867 |
| Language | EN |
| Citations received | 5 |
On March 8, 2005, the Coalition of Immokalee Workers (CIW) in Immokalee, Florida won a significant victory. In a precedent-setting move, fast-food giant Yum! Brands Inc., the world's largest restaurant corporation, agreed to all the farm workers' demands (and more!) if the CIW would end the four-year-old boycott of its subsidiary Taco Bell. (Yum!, a spin off from Pepsi, includes Taco Bell, Kentucky Fried Chicken, AandW, Long John Silver's, and Pizza Hut franchises.) As United Farm Workers (UFW) president Arturo Rodriguez commented at the victory celebration, "It is the most significant victory since the successful grape boycott led by the UFW in the 1960s in the fields of California."This article can also be found at the Monthly Review website, where most recent articles are published in full.Click here to purchase a PDF version of this article at the Monthly Review website
Advertising · Boycott · Business · Corporation · Economic history · Economics · Management · Political science · Politics · Victory · Cooperative Studies and Economics · History · Law
Fan the Flames of Discontent
Regulating business involvement in labor exploitation and human trafficking
Present in the World Economy
Organizing Temporary, Subcontracted, and Immigrant Workers
Addressing Workers' Rights Violations in Apparel and Agricultural Supply Chains through Binding, Cost-Sharing Accords
| Citations per year | 0.28 |
|---|---|
| Citation span | 2008 - 2019 (12) |
| Highly cited | No |