The Marketed Social Movement
A Case Study of the Rapid Growth of TM
Bibliographic Data
| ID | 9213573 |
|---|---|
| Authors | Hank Johnston (University of California San Diego, corresponding author) |
| Year | 1980 |
| Volume | 23 |
| Issue | 3 |
| Pages | 333-354 |
| Publication date | 1980-07-01 |
| Peer Reviewed | Yes |
| Open Access | No |
| Type | ARTICLE |
| Venue | The Pacific Sociological Review (JOURNAL) |
| Journal identifiers | ISSN: 0030-8919 • E-ISSN: 2330-0736 |
| Publisher | SAGE Publications (PUBLISHER • US) |
| DOI | 10.2307/1388826 |
| OpenAlex | W2799437106 |
| Language | EN |
| Citations received | 11 |
| References cited | 18 |
The transcendental meditation (TM) movement has grown from a small cult to a multinational organization in 15 years. Success is largely due to TM's recruitment and organizational strategy, which follow a pattern similar to the organizational form and marketing strategy of a large-scale consumer products firm. Based on the analysis of TM, the marketed social movement is offered as an ideal type which may be generalizable to other contemporary social movements. The marketed social movement differs from traditional thinking about social movements in four ways: (1) the use of sophisticated promotional and recruiting techniques; (2) a radical divergence in the status of the membership; (3) participation as a product package; and (4) the extension of membership as the dominant goal of the movement
Aesthetics · Business · Geography · Meditation · Movement (music) · Multinational corporation · Political science · Product (mathematics) · Public relations · Scale (ratio) · Social movement · Sociology · Transcendental meditation · Child Therapy and Development · History · Law · Marketing · Mathematics · Psychology · Religious Studies and Spiritual Practices · Youth Development and Social Support
Mobilization
Financing the New Religions
New Religious Movements Turn to Worldly Success
Managing to Recruit
India's Soft Power and Vulnerability
Economic practices of Jesus movement groups
Systematizing Research Findings on Collective Behavior and Social Movements
Demons, Karmies, and Non-devotees
Organisational change in Western European Environmental Groups
Penalty or Payoff? Diversity of Tactics and Resource Mobilization Among Environmental Organizations
Themes of modernity in new religious movements and new social movements
The strategy of social protest
New outline of the principles of sociology
Social conflict and social movements.
From mobilization to revolution
Sociology and everyday life.
Symbolic crusade
Politics of Mass Society
Theory of collective behavior.
Commitment and Community
The Sociology of Georg Simmel
Mass Society and Extremist Politics
Social Movement Organizations
Spiritualism and Society
Scientology
| Unique citing works | 11 |
|---|---|
| Citations per year | 0,25 |
| Citation span | 1982 - 2022 (41) |
| Citation velocity | historical |
| Highly cited | No |
| Citation types | Neutral: 11 |