Consumption, Identity, and the Sociocultural Constitution of “Preferences”
Reading Women's Magazines
Bibliographic Data
| ID | 9257450 |
|---|---|
| Authors | Martha A Starr, Martha Starr (corresponding author) |
| Year | 2004 |
| Volume | 62 |
| Issue | 3 |
| Pages | 291-305 |
| Publication date | 2004-09-01 |
| Peer Reviewed | Yes |
| Open Access | No |
| Type | ARTICLE |
| Venue | Review of Social Economy (JOURNAL) |
| Journal identifiers | ISSN: 0034-6764 • E-ISSN: 1470-1162 |
| Publisher | Informa UK Limited (PUBLISHER • GB) |
| DOI | 10.1080/0034676042000253918 |
| OpenAlex | W2103674237 |
| Language | EN |
| Citations received | 8 |
| References cited | 15 |
This paper shows how the concept of identity may figure importantly into shifts in preferences and patterns of consumption. We explore the 1970s emergence of the “working woman” - a woman who worked outside the home and regarded work as central to her identity. Women's magazines were especially involved in working out the “working woman” image, stressing how products could be used to attain her readily-identifiable appearance and efficient, pleasant home life. As such, they played into a shift in social valuation of female identities - away from those centered on traditional feminine pursuits, towards those centered on intensified labor-force involvement, consumerism, and commodified private life
Aesthetics · Art · Commodification · Constitution · Consumerism · Consumption (sociology) · Economics · Identity (music) · Political science · Reading (process) · Social science · Sociocultural evolution · Sociology · Valuation (finance) · Anthropology · Fashion and Cultural Textiles · Gender Studies · Gender, Feminism, and Media · Law · Migration, Ethnicity, and Economy · Psychology · Social Psychology
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Caring Consumers
| Unique citing works | 8 |
|---|---|
| Citations per year | 0,42 |
| Citation span | 2007 - 2015 (9) |
| Citation velocity | historical |
| Highly cited | No |
| Citation types | Neutral: 7 |