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Anthropology and the AlDub Nation

Entertainment as Politics and Politics as Entertainment

Bibliographic Data

ID9397997
AuthorsRaul Pertierra (corresponding author)
Year2016
Volume64
Issue2
Pages289-300
Publication date2016-01-01
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenuePhilippine Studies Historical and Ethnographic Viewpoints (JOURNAL)
Journal identifiersISSN: 2244-1093 • E-ISSN: 2244-1638
PublisherAteneo de Manila University Press (PUBLISHER • PH)
DOI10.1353/phs.2016.0020
OpenAlexW2415762656
LanguageEN
Citations received3
References cited2

The links between politics and entertainment in the Philippines are well known, but few have noted these links in the media phenomenon known as AlDub. As a subpart of Eat Bulaga, a long-standing midday TV show, AlDub has gained a life of its own, giving its actors national and even global prominence. How was this possible? Was it happenstance or do basic interests and structures explain its popularity? A deep ethnographic account of how popular culture is generated, reproduced, and consumed reveals its anchoring in material structures the interests of which are often disguised or unacknowledged. Anthropology provides a way of exploring such interests and structures

Advertising · Aesthetics · Anthropology of art · Art · Art history · Business · Digital anthropology · Entertainment · Epistemology · Ethnography · Media studies · Performance art · Phenomenon · Political science · Politics · Popularity · Sociology · Anthropology · Asian Culture and Media Studies · Gender Studies · Gender, Feminism, and Media · History · Law · Philippine History and Culture · Philosophy

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Unique citing works3
Citations per year0,6
Citation span2021 - 2024 (4)
Citation velocityrecent
Highly citedNo
Citation typesNeutral: 3

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