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Determining factors affecting the perceived quality of fire safety signage icons

A structural equation modeling approach

Bibliographic Data

ID9405244
AuthorsYogi Tri Prasetyo (0000-0003-3535-9657, Yuan Ze University, corresponding author), Alif Bagas Adiutomo (Sepuluh Nopember Institute of Technology), Yoshiki B Kurata (0000-0003-2183-5114, University of Santo Tomas), Retno Widyaningrum (0000-0003-4546-2375, Sepuluh Nopember Institute of Technology), Maela Madel L Cahigas (0000-0002-6368-3393, Mapúa University), Ardvin Kester S Ong (0000-0001-9284-9826, Mapúa University)
Year2025
Volume255
Pages104896-104896
Publication date2025-03-14
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueActa Psychologica (JOURNAL)
Journal identifiersISSN: 0001-6918 • E-ISSN: 1873-6297
PublisherElsevier BV (PUBLISHER)
DOI10.1016/j.actpsy.2025.104896
PMID40088567
OpenAlexW4408437834
LanguageEN
References cited40

Fire safety signage icons have become extremely important in visual communication, conveying critical information with precision to prevent fire disasters. This study investigates the causal relationships among five cognitive constructs-semantic distance, communicativeness, complexity, layout, and perceived quality-of fire safety signage icons presented in four distinct formats: image-related, concept-related, semi-abstract (ISO 7010:2019), and combined. Two hundred fifty-one participants evaluated 12 pairs of semantic differential scales derived from these constructs. Structural equation modeling revealed that communicativeness exerted the most significant influence on perceived quality, followed by layout and semantic distance, while complexity indirectly affected perceived quality. This pioneering study is the first to uncover and analyze the causal relationships between cognitive factors and an icon's perceived quality. The proposed dimensions and semantic differential scales can also be applied and extended to evaluate other icons beyond fire safety signage

Advertising · Business · Fire safety · Physics · Quality (philosophy · Risk analysis (engineering · Signage · Structural equation modeling · Computer Science · Evacuation and Crowd Dynamics · Human-Automation Interaction and Safety · Psychology · Safety Warnings and Signage

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Highly citedNo

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