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Fitness influencers in Chinese social media

Role models for youth or unattainable ideals

Bibliographic Data

ID9405492
AuthorsLiu Xianan (Changzhi Medical College, corresponding author)
Year2025
Volume260
Pages105743-105743
Publication date2025-10-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueActa Psychologica (JOURNAL)
Journal identifiersISSN: 0001-6918 • E-ISSN: 1873-6297
PublisherElsevier BV (PUBLISHER)
DOI10.1016/j.actpsy.2025.105743
PMID41086746
OpenAlexW4415111626
LanguageEN
Citations received1
References cited42

The impact of fitness content consumed through social media has become a global concern in the context of body image formation. This article aims to provide a comprehensive assessment of how fitness influencers on Chinese social media platforms-WeChat, Xiaohongshu, Bilibili, and Douyin-affect users' body image perception, self-esteem, and motivation for physical activity. The study involved 2418 participants aged 18 to 25, all of whom were students at four universities in Beijing. Among women, higher sensitivity to appearance-related pressure and stronger internalization of the thin ideal were observed, reflecting this group's vulnerability to slenderness ideals often reinforced by social media. In contrast, men were more prone to the internalization of muscularity, highlighting gender-specific body ideals. At the same time, users who actively engaged with fitness-related content demonstrated higher levels of both intrinsic and extrinsic motivation. Regression analysis further confirmed that gender, frequency of exposure, social comparison, and body mass index (BMI) significantly influenced the formation of self-esteem. Qualitative analysis of interview data revealed that fitness influencers are perceived ambivalently, as both sources of inspiration and promoters of unattainable body ideals

Child Development and Digital Technology · Impact of Technology on Adolescents · Media Influence and Health

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Unique citing works1
Citations per year1
Citation span2026 - 2026 (1)
Citation velocitycurrent
Highly citedNo
Citation typesNeutral: 1

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