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Associations between panic buying and choice overload during the public health crisis in China

Testing sequential mediation models

Bibliographic Data

ID9405833
AuthorsHanxuan Zhao (Shanghai International Studies University), Sihua Xu (0000-0002-4228-2830, Shanghai International Studies University, corresponding author)
Year2025
Volume254
Pages104800-104800
Publication date2025-02-12
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueActa Psychologica (JOURNAL)
Journal identifiersISSN: 0001-6918 • E-ISSN: 1873-6297
PublisherElsevier BV (PUBLISHER)
DOI10.1016/j.actpsy.2025.104800
PMID39947091
OpenAlexW4407393757
LanguageEN
Citations received1
References cited37

Using the COVID-19 pandemic in China as the background, the current study investigated the association between panic buying behavior and consumers' choice overload during the public health crisis, and provided the empirical evidence on the dual sequential mediating pathways from the theoretical perspective of Protection Motivation Theory and Compensatory Control Theory. Through the cross-sectional online anonymous survey method, 492 samples were collected during the COVID-19 pandemic in China when the lockdown measure and the static management were implemented. Our results identified that the fear of being infected and the perceived threat sequentially mediated the effect of the panic buying on the choice overload, and the fear of being infected and the perceived control sequentially mediated the effect of the panic buying on the choice overload during the public health crisis. Machine learning algorithms also further identified the predictive effect of all feature variables on the choice overload during the public health crisis. Our findings provided a new perspective on the understanding of consumers' behavior during the public health crisis, and further extended the application of the Protection Motivation Theory and the Compensatory Control Theory to the consumer behavior research

Anxiety · China · Information overload · Mediation · Panic · Political science · Psychiatry · Clinical Psychology · Consumer Retail Behavior Studies · COVID-19 Pandemic Impacts · Psychological Well-being and Life Satisfaction · Psychology · Social Psychology

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Unique citing works1
Citations per year1
Citation span2025 - 2025 (1)
Citation velocityrecent
Highly citedNo
Citation typesNeutral: 1

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