Unveiling how nano live streamers boost consumer purchase intention
The mediating role of trust in nano live streamer using PLS-SEM
Bibliographic Data
| ID | 9406516 |
|---|---|
| Authors | Yi Huang (0000-0001-5702-0705, Management and Science University, corresponding author), Siti Hajar Mohamad (0009-0000-2907-2970, Management and Science University, corresponding author) |
| Year | 2026 |
| Volume | 263 |
| Pages | 106345-106345 |
| Publication date | 2026-01-26 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Acta Psychologica (JOURNAL) |
| Journal identifiers | ISSN: 0001-6918 • E-ISSN: 1873-6297 |
| Publisher | Elsevier BV (PUBLISHER) |
| DOI | 10.1016/j.actpsy.2026.106345 |
| PMID | 41592375 |
| OpenAlex | W7125632530 |
| Language | EN |
| Citations received | 2 |
| References cited | 89 |
Affect (linguistics · Collectivism · Context (archaeology · Live Streaming · Popularity · Sensation Seeking · Organizational and Employee Performance · Smart Systems and Machine Learning · Technology Adoption and User Behaviour
The Influence of Culture on Consumer Impulsive Buying Behavior
Distinguishing anger and anxiety in terms of emotional response factors.
Construction and Validation of a Scale to Measure Celebrity Endorsers' Perceived Expertise, Trustworthiness, and Attractiveness
Making Reliability Reliable
Reporting reliability, convergent and discriminant validity with structural equation modeling
The Persuasiveness of Source Credibility
Predictive Analytics in Information Systems Research1
Common method biases in behavioral research
A new criterion for assessing discriminant validity in variance-based structural equation modeling
When to use and how to report the results of PLS-SEM
Evaluating Structural Equation Models with Unobservable Variables and Measurement Error
The Use of Cronbach’s Alpha When Developing and Reporting Research Instruments in Science Education
How Do Celebrity Characteristics as Streamers in Live‐Streaming Commerce Influence Impulsive Buying? A Case Study of Shopee Live
The dual effect of digital communication reinforcement drivers on purchase intention in the social commerce environment
Examining the impact of parasocial interaction and social presence on impulsive purchase in live streaming commerce context
Can residents engage potential tourists as ‘micro’ and ‘nano’ influencers
Opinion leadership in a digital age
How technical features of virtual live shopping platforms affect purchase intention
Why consumers have impulsive purchase behavior in live streaming
Exploring the correlation between self-reported preferences and actual purchases of nutrition labeled products
The relationship between IT affordance, flow experience, trust, and social commerce intention
Reconciling conflicting results derived from experimental and survey studies of attitude change
Credibility and trust of information in online environments
| Unique citing works | 2 |
|---|---|
| Citations per year | 2 |
| Citation span | 2026 - 2026 (1) |
| Citation velocity | current |
| Highly cited | No |
| Citation types | Neutral: 2 |