Ten-Gallon Hero

IN 1900 it seemed that the significance of the cowboy era would decline along with other brief but romantic episodes in American history. The Long Drive lingered only in the memories and imaginations of old cowhands. The hoe-men occupied former range land while Mennonites and professional dry farmers had sown their Turkey Red winter wheat on the Kansas prairies. To be sure, a cattle industry still flourished, but the cowboy was more like an employee of a corporation than the freelance cowboy of old.' The myth of the cowboy lived on in the Beadle and Adams paper-back novels, with the followers of Ned Buntline and the prolific Colonel Prentiss Ingraham. But this seemed merely a substitution of the more up-to-date cowboy in a tradition which began with Leatherstocking and Daniel Boone.2 If the mountain man had replaced Boone and the forest scouts, if the cowboy had succeeded the mountain man, and if the legends of Mike Fink and Crockett were slipping into the past, it would seem probable that the cowboy would follow, to become a quaint character of antiquity, overshadowed by newer heroes. Yet more than a half-century after the passing of the actual wild and woolly cowboy, we find a unique phenomenon in American mythology. Gaudy-covered Western or cowboy magazines decorate stands, windows, and shelves in drug stores, bookstores, grocery stores and supermarkets from Miami to Seattle. Hundreds of cowboy movies and television shows are watched and lived through by millions of Americans. Nearly every little boy demands a cowboy suit and a Western sixshooter cap pistol. Cowboys gaze out at you with steely eye and cocked

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