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Automatic contrast

Evidence that automatic comparison with the social self affects evaluative responses

Bibliographic Data

ID9620545
AuthorsKirsten I Ruys (University of Amsterdam, corresponding author), Russell Spears (0000-0001-5244-0575, Cardiff University), Ernestine Gordijn (0000-0002-8350-7135, University of Groningen), Ernestine H Gordijn, Nanne K De Vries (0000-0002-4348-707X, Maastricht University)
Year2007
Volume98
Issue3
Pages361-374
Publication date2007-08-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueBritish Journal of Psychology (JOURNAL)
Journal identifiersISSN: 0007-1269 • E-ISSN: 2044-8295
PublisherWiley (PUBLISHER • GB)
DOI10.1348/000712606x132949
PMID17705936
OpenAlexW2127920268
LanguageEN
Citations received9
References cited34

The aim of the present research was to investigate whether unconsciously presented affective information may cause opposite evaluative responses depending on what social category the information originates from. We argue that automatic comparison processes between the self and the unconscious affective information produce this evaluative contrast effect. Consistent with research on automatic behaviour, we propose that when an intergroup context is activated, an automatic comparison to the social self may determine the automatic evaluative responses, at least for highly visible categories (e.g. sex, ethnicity). Contrary to previous research on evaluative priming, we predict automatic contrastive responses to affective information originating from an outgroup category such that the evaluative response to neutral targets is opposite to the valence of the suboptimal primes. Two studies using different intergroup contexts provide support for our hypotheses

Cognitive psychology · Context (archaeology) · Contrast (vision) · Impression formation · Perception · Priming (agriculture) · Social perception · Unconscious mind · Valence (chemistry) · Artificial Intelligence · Evolutionary Psychology and Human Behavior · Psychology · Psychology of Moral and Emotional Judgment · Social and Intergroup Psychology · Social Psychology

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Unique citing works9
Citations per year0,5
Citation span2008 - 2024 (17)
Citation velocityrecent
Highly citedNo
Citation typesNeutral: 5

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