Comparative Consumer Product Testing in Germany
Bibliographic Data
| ID | 9622673 |
|---|---|
| Authors | Christian Kleinschmidt (corresponding author) |
| Year | 2010 |
| Volume | 84 |
| Issue | 1 |
| Pages | 105-124 |
| Publication date | 2010-01-01 |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | The Business History Review (JOURNAL) |
| Journal identifiers | ISSN: 0007-6805 • E-ISSN: 2044-768X |
| Publisher | Cambridge University Press (CUP) (PUBLISHER) |
| DOI | 10.1017/s0007680500001264 |
| OpenAlex | W2146770189 |
| Language | EN |
| Citations received | 1 |
| References cited | 10 |
The introduction of comparative product testing in Germany reflected the rise of a mass consumer society within a rapidly changing market economy. The first proposal to establish a federally supported institute for product testing was made in 1957. Proponents wished to reduce the asymmetries of power and information between producers and consumers. Producers' initial opposition was overcome once federal legislation was passed and they recognized that the institute's work gave them an opportunity to use the test results in their corporate marketing and advertising strategies. By integrating state-regulated consumer protection into the social-market economy, the Stiftung Warentest, Germany's independent product-testing foundation, became an expression of both the emerging modern consumer society and the German corporatist model
Business · Commerce · Consumer protection · Consumer society · Economics · Economy · German · Legislation · Opposition (politics · Political science · Product (mathematics · Product testing · Consumer behavior in food and health · European history and politics · Law · Marketing
Consumption and the World of Goods
Verbraucherpolitik in der Marktwirtschaft
National Varieties of Consumerism
Consumer Protection in the United Kingdom
From information to protection
Besonderheiten Der Zyklischen Entwicklung in Den Vereinigten Staaten Von Amerika Während Der Jahre 1945 Bis I960
Die Entstehung Der Kapitalistischen Grundrente in Der Westeuropäischen Agrarentwicklung
Konsummuster im Wandel. Haushaltsbudgets und Privater Verbrauch in der Bundesrepublik 1952-98
| Citations per year | 0.25 |
|---|---|
| Citation span | 2022 - 2022 (1) |
| Highly cited | No |