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The Ascent of Plastic Money

International Adoption of the Bank Credit Card, 1950–1975

Bibliographic Data

ID9623968
AuthorsBernardo Batiz-Lazo (0000-0001-7113-3386, Beal College, corresponding author), Gustavo A Del Angel (Centro de Investigación y Docencia Económicas)
Year2018
Volume92
Issue3
Pages509-533
Publication date2018-01-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueThe Business History Review (JOURNAL)
Journal identifiersISSN: 0007-6805 • E-ISSN: 2044-768X
PublisherCambridge University Press (CUP) (PUBLISHER)
DOI10.1017/s0007680518000752
OpenAlexW2892087566
LanguageEN
Citations received5
References cited28

This article studies the genesis and early international expansion of the bank-issued credit card—an American innovation that quickly took hold in western Europe. Empirical evidence undermines the proposition of a single firm building a proprietary network. In fact, it was a constellation of participants that combined three characteristics, namely, a critical mass of both retail customers and retail merchants; the capacity to implement new technological solutions; and the ability to forge resilient collaborations across national borders. The evidence supports the value of collaboration in retail financial services as means of appropriating network externalities. Moreover, other conceptual and empirical studies, especially those based on two-sided markets, neglect the greater implications that initial conditions in this industry have on long-term success

Business · Commerce · Core (optical fiber · Credit card · Economics · Empirical evidence · Externality · Microeconomics · Neglect · Retail banking · Art History and Market Analysis · Business Strategy and Innovation · Digital Platforms and Economics · Finance · Marketing

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Unique citing works5
Citations per year0,19
Citation span2000 - 2025 (26)
Citation velocityrecent
Highly citedNo
Citation typesNeutral: 5

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