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Multinationals and the Dutch Business System

The Cases of Royal Dutch Shell and Sara Lee

Bibliographic Data

ID9624974
AuthorsKeetie Sluyterman (corresponding author), Ben Wubs (0009-0005-9765-4936)
Year2010
Volume84
Issue4
Pages799-822
Publication date2010-01-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueThe Business History Review (JOURNAL)
Journal identifiersISSN: 0007-6805 • E-ISSN: 2044-768X
PublisherCambridge University Press (CUP) (PUBLISHER)
DOI10.1017/s0007680500002038
OpenAlexW2167116767
LanguageEN
Citations received6
References cited16

The impact of the strategies of multinational companies on the Dutch business system during the twentieth century is described in relation to two fi rms. The fi rst case examines the attitude of the Dutch (in this example, Anglo-Dutch) parent company Royal Dutch Shell toward its international subsidiaries. The second looks at the approach taken by the American company Sara Lee toward its Dutch subsidiary, Douwe Egberts. Until the 1980s, both companies were prepared to adjust their organizations to national traditions and ambitions. However, when these nationally based global fi rms came under pressure during that decade, both changed their organizational structures. Their actions can be seen both as responses to globalization and as attempts to advance that process by simultaneously building international institutions and changing elements of the national business system in the Netherlands

Business · Economics · Economy · Globalization · International business · Management · Multinational corporation · Parent company · Political science · Subsidiary · Corporate Governance and Law · European Socioeconomic and Political Studies · Labor Movements and Unions · Law

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Unique citing works6
Citations per year0,5
Citation span2014 - 2024 (11)
Citation velocityrecent
Highly citedNo
Citation typesNeutral: 6

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