Borden at the Century Mark
Case Study of a Centennial Observance
Bibliographic Data
| ID | 9625504 |
|---|---|
| Authors | Joe B Frantz (The University of Texas at Austin, corresponding author) |
| Year | 1959 |
| Volume | 33 |
| Issue | 4 |
| Pages | 469-494 |
| Publication date | 1959-01-01 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | The Business History Review (JOURNAL) |
| Journal identifiers | ISSN: 0007-6805 • E-ISSN: 2044-768X |
| Publisher | Cambridge University Press (CUP) (PUBLISHER) |
| DOI | 10.2307/3111610 |
| OpenAlex | W2036457061 |
| Language | EN |
How should a company observe the venerable occasion of a Centennial birthday? Many businessmen question the dollars-and-cents wisdom of elaborate ceremonies; others have made corporate birthdays a fetish. The Borden Company formulated the unconventional answer that its Centennial should serve as a springboard for increased sales and profits
Archaeology · Centennial · Economics · Management · Political science · The Venerable · Historical Economic and Social Studies · History · Law · Management Theory and Practice
| Citation velocity | historical |
|---|---|
| Highly cited | No |