ABC and SRDS
The Evolution of Two Specialized Advertising Services
Bibliographic Data
| ID | 9628121 |
|---|---|
| Authors | Kenneth H Myers (corresponding author) |
| Year | 1960 |
| Volume | 34 |
| Issue | 3 |
| Pages | 302-326 |
| Publication date | 1960-01-01 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | The Business History Review (JOURNAL) |
| Journal identifiers | ISSN: 0007-6805 • E-ISSN: 2044-768X |
| Publisher | Cambridge University Press (CUP) (PUBLISHER) |
| DOI | 10.2307/3111876 |
| OpenAlex | W2321119674 |
| Language | EN |
| Citations received | 1 |
| References cited | 1 |
The advertising industry generated remarkably prompt responses, at both the institutional and individual level, to the opportunities and problems of growth. Once associationist activities had achieved a measure of industry self-regulation and self-analysis, individual entrepreneurs stepped in to offer specialized services that grew in value as the professional status of the parties concerned became established and differentiated
Advertising · Business · Data mining · Measure (data warehouse · Value (mathematics · Computer Science · Management, Economics, and Public Policy · Marketing
| Unique citing works | 1 |
|---|---|
| Citations per year | 0,11 |
| Citation span | 2017 - 2017 (1) |
| Citation velocity | historical |
| Highly cited | No |
| Citation types | Neutral: 1 |