Trademarks as “Global Merchants of Skill”
The Dynamics of the Japanese Match Industry, 1860s–1930s
Bibliographic Data
| ID | 9629665 |
|---|---|
| Authors | Teresa Da Silva Lopes (0000-0002-7775-4885, corresponding author), Shin Tomita |
| Year | 2022 |
| Volume | 96 |
| Issue | 3 |
| Pages | 559-588 |
| Publication date | 2022-01-01 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | The Business History Review (JOURNAL) |
| Journal identifiers | ISSN: 0007-6805 • E-ISSN: 2044-768X |
| Publisher | Cambridge University Press (CUP) (PUBLISHER) |
| DOI | 10.1017/s0007680521000362 |
| OpenAlex | W4212821109 |
| Language | EN |
| References cited | 9 |
The Japanese match industry is an early case of an industry that changed global market dynamics by building international competitiveness through combining low-cost and low-price strategies with product differentiation. This differentiation was achieved through the registration of trademarks for all matches exported, total quality control, and strong investments in graphic design to adapt brands and their imagery to different host markets and cultures. This study shows how trademark data provides alternative and complementary angles on particular economic phenomena—in this case, on how industries and countries build global competitiveness despite being technologically less developed
Advertising · Business · Commerce · Control (management · Dynamics (music · Economics · Industrial organization · International trade · Management · Market economy · Product (mathematics · Product differentiation · Quality (philosophy · Trademark · Computer Science · Fashion and Cultural Textiles · Marketing
| Citation velocity | historical |
|---|---|
| Highly cited | No |