Marketing Legal Assistance
Bibliographic Data
| ID | 9685618 |
|---|---|
| Authors | Elizabeth Chambli (0000-0002-7382-310X, Environmental Law Institute, corresponding author), Elizabeth Chambliss |
| Year | 2019 |
| Volume | 148 |
| Issue | 1 |
| Pages | 98-105 |
| Publication date | 2019-01-01 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Daedalus (JOURNAL) |
| Journal identifiers | ISSN: 0011-5266 • E-ISSN: 1548-6192 |
| Publisher | MIT Press - Journals (PUBLISHER) |
| DOI | 10.1162/daed_a_00541 |
| OpenAlex | W2907502315 |
| Language | EN |
| Citations received | 1 |
Much of the American conversation about access to justice focuses on regulatory barriers to new forms of service delivery and treats regulatory resistance as the primary problem to be solved. Meanwhile, obstacles to consumer awareness and engagement have received less attention. This essay reverses the order of analysis and considers strategies for expanding access first from a marketing perspective. What models of legal assistance have been most successful in building consumer awareness and trust? To what extent can successful marketing help to sidestep or overcome regulatory resistance? And what are the implications for reformers interested in expanding access to justice
Business · Conversation · Economic Justice · Order (exchange · Perspective (graphical · Political science · Public relations · Resistance (ecology · Service (business · Sociology · Business Law and Ethics · Law · Law, Economics, and Judicial Systems · Legal Education and Practice Innovations · Marketing
| Unique citing works | 1 |
|---|---|
| Citations per year | 0,25 |
| Citation span | 2022 - 2022 (1) |
| Citation velocity | historical |
| Highly cited | No |
| Citation types | Neutral: 1 |