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Do Consumers Really Refuse to Buy Genetically Modified Food

Bibliographic Data

ID9705221
AuthorsCharles Noussair (0000-0001-5348-4414, Ecole Nationale Supérieure de Génie Industriel, Grenoble), Stéphane Robin (0000-0003-1045-069X, Ecole Nationale Supérieure de Génie Industriel, Grenoble), Bernard Ruffieux (0000-0002-5991-2544, Ecole Nationale Supérieure de Génie Industriel, Grenoble)
Year2004
Volume114
Issue492
Pages102-120
Publication date2004-01-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueThe Economic Journal (JOURNAL)
Journal identifiersISSN: 0013-0133 • E-ISSN: 1468-0297
PublisherOxford University Press (OUP) (PUBLISHER)
DOI10.1046/j.0013-0133.2003.00179.x
OpenAlexW1967961042
LanguageEN
Citations received23
References cited23

We elicit willingness-to-pay information for similar food products that differ only in their content of genetically modified organisms (GMOs). Participants in the experiment are a demographically representative sample of French consumers. 35% of participants are unwilling to purchase products made with GMOs, 23% are indifferent or value the presence of GMOs, and 42% are willing to purchase them if they are sufficiently inexpensive. The results contrast with surveys that indicate overwhelming opposition to GM foods. There is a surplus to be gained from the segregation of the market for food products into a GMO-free segment and a segment allowing GMOs. Copyright 2004 Royal Economic Society

Biology · Business · Genetically modified organism · Biotechnology · Consumer Attitudes and Food Labeling · Economic and Environmental Valuation · Organic Food and Agriculture

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Unique citing works23
Citations per year1,1
Citation span2005 - 2023 (19)
Citation velocityhistorical
Highly citedNo
Citation typesNeutral: 23

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