The Elements of Political Persuasion

Content, Charisma and Cue

Datos Bibliográficos

ID9710092
AutoresTorun Dewan (London School of Economics and Political Science), Michael Humphreys (0000-0001-7029-2326, Columbia University), Macartan Humphreys, Daniel Rubenson (0000-0001-6887-2735, Ryerson University and Research Institute of Industrial Economics (IFN))
Año2014
Volumen124
Número574
PáginasF257-F292
Fecha de publicación2014-02-01
Peer ReviewedSí
Open AccessSí
TipoARTICLE
RevistaThe Economic Journal (JOURNAL)
Identificadores de la revistaISSN: 0013-0133 • E-ISSN: 1468-0297
EditorialOxford University Press (OUP) (PUBLISHER)
DOI10.1111/ecoj.12112
OpenAlexW2165000691
IdiomaEN
Citas recibidas23
Referencias citadas26

Political campaigns employ complex strategies to persuade voters to support them. We analyse the contributions of elements of these strategies using data from a field experiment that randomly assigned canvassers to districts, as well as messaging and endorsement conditions. We find evidence for a strong overall campaign effect and show effects for both message‐based and endorsement‐based campaigns. However, we find little evidence that canvassers varied according to their persuasive ability or that endorser identity matters. Overall the results suggest a surprisingly muted role for idiosyncratic features of prospective persuaders

Advertising · Business · Charisma · Field (mathematics · Identity (music · Persuasion · Persuasive communication · Political advertising · Political science · Politics · Public relations · Electoral Systems and Political Participation · Law · Media Influence and Politics · Psychology · Social Media and Politics · Social Psychology