Commercial Broadcasting and Local Content
Cultural Quotas, Advertising and Public Stations
Bibliographic Data
| ID | 9714109 |
|---|---|
| Authors | Martin Richardson (0000-0002-9825-090X, Australian National University, corresponding author) |
| Year | 2006 |
| Volume | 116 |
| Issue | 511 |
| Pages | 605-625 |
| Publication date | 2006-04-01 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | The Economic Journal (JOURNAL) |
| Journal identifiers | ISSN: 0013-0133 • E-ISSN: 1468-0297 |
| Publisher | Oxford University Press (OUP) (PUBLISHER) |
| DOI | 10.1111/j.1468-0297.2006.01094.x |
| OpenAlex | W2003444357 |
| Language | EN |
| Citations received | 5 |
| References cited | 10 |
This article considers two radio stations choosing combinations of local and international content to broadcast to consumers with preferences over those combinations. Station revenue derives from sales of advertising time, the demand for which depends negatively on its price and positively on the station's market share and consumers get disutility from advertising. This article derives the laissezfaire solution to this model and considers the consequences of a local content quota, an advertising cap and a non-commercial public station for broadcasting diversity and welfare with and without an externality attached to local content
Advertising · Broadcasting (networking · Business · Computer security · Public broadcasting · Computer Science · Consumer Market Behavior and Pricing · Digital Platforms and Economics · Merger and Competition Analysis
| Unique citing works | 5 |
|---|---|
| Citations per year | 0,28 |
| Citation span | 2008 - 2014 (7) |
| Citation velocity | historical |
| Highly cited | No |
| Citation types | Neutral: 5 |