What Makes Advertising Profitable
Bibliographic Data
| ID | 9715247 |
|---|---|
| Authors | William James Adams (0000-0002-2350-9489, University of Michigan), Janet L Yellen (Federal Reserve) |
| Year | 1977 |
| Volume | 87 |
| Issue | 347 |
| Pages | 427 |
| Publication date | 1977-09-01 |
| Peer Reviewed | Yes |
| Open Access | No |
| Type | ARTICLE |
| Venue | The Economic Journal (JOURNAL) |
| Journal identifiers | ISSN: 0013-0133 • E-ISSN: 1468-0297 |
| Publisher | Oxford University Press (OUP) (PUBLISHER) |
| DOI | 10.2307/2231552 |
| OpenAlex | W2039973275 |
| Language | EN |
Journal Article What Makes Advertising Profitable? Get access William James Adams, William James Adams University of Michigan Search for other works by this author on: Oxford Academic Google Scholar Janet L. Yellen Janet L. Yellen Board of Governors of the Federal Reserve System, Washington, D.C. Search for other works by this author on: Oxford Academic Google Scholar The Economic Journal, Volume 87, Issue 347, 1 September 1977, Pages 427–449, https://doi.org/10.2307/2231552 Published: 01 September 1977 Article history Received: 01 March 1977 Published: 01 September 1977
Economic history · Library science · Political science · Computer Science · Consumer Behavior in Brand Consumption and Identification · Corporate Identity and Reputation · Ethics in Business and Education · History
| Citation velocity | historical |
|---|---|
| Highly cited | No |