The Economic Effects of Advertisement
Bibliographic Data
| ID | 9716080 |
|---|---|
| Authors | Dorothea Braithwaite (corresponding author) |
| Year | 1928 |
| Volume | 38 |
| Issue | 149 |
| Pages | 16 |
| Publication date | 1928-03-01 |
| Peer Reviewed | Yes |
| Open Access | No |
| Type | ARTICLE |
| Venue | The Economic Journal (JOURNAL) |
| Journal identifiers | ISSN: 0013-0133 • E-ISSN: 1468-0297 |
| Publisher | Oxford University Press (OUP) (PUBLISHER) |
| DOI | 10.2307/2224394 |
| OpenAlex | W2313982505 |
| Language | EN |
| Citations received | 7 |
The Dorfman-Steiner condition and the mathematization of the theory of the firm
Persuasion
Geographies of brands and branding
The impact of local food specialities on the decision to (re)visit a tourist destination
Rational attitude change by reference cues when information elaboration requires effort
The Doctrine of Consumers' Sovereignty
Marketing Investment and Intangible Brand Capital
| Unique citing works | 7 |
|---|---|
| Citations per year | 0,11 |
| Citation span | 1960 - 2026 (67) |
| Citation velocity | current |
| Highly cited | No |
| Citation types | Neutral: 7 |