Strategies and Policies in Marketing
Bibliographic Data
| ID | 9747475 |
|---|---|
| Authors | Paul T Cherington (McKinsey and Company, Management Consultants of New York City, corresponding author), Harrison A Roddick (McKinsey and Company) |
| Year | 1940 |
| Volume | 209 |
| Issue | 1 |
| Pages | 79-83 |
| Publication date | 1940-05-01 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | The Annals of the American Academy of Political and Social Science (JOURNAL) |
| Journal identifiers | ISSN: 0002-7162 • E-ISSN: 1552-3349 |
| Publisher | SAGE Publications (PUBLISHER • US) |
| DOI | 10.1177/000271624020900111 |
| OpenAlex | W1973835216 |
| Language | EN |
| Citation velocity | historical |
|---|---|
| Highly cited | No |