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Breaking Down Sales Resistance in Industrial Selling. A Survey of the Buying Habits of Industry

Bibliographic Data

ID9747720
AuthorsMalcolm Muir (McGraw-Hill Company, Inc.)
Year1924
Volume115
Issue1
Pages83-94
Publication date1924-09-01
Open AccessYes
TypeARTICLE
VenueThe Annals of the American Academy of Political and Social Science (JOURNAL)
Journal identifiersISSN: 0002-7162 • E-ISSN: 1552-3349
PublisherSAGE Publications (PUBLISHER • US)
DOI10.1177/000271622411500113
OpenAlexW1989680954
LanguageEN

Advertising · Business · Commerce · Resistance (ecology · Retail industry · Retail sales · Management, Economics, and Public Policy · Marketing

Highly citedNo

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