The Contribution of the Association of National Advertisers to Better Present Business Practices
Bibliographic Data
| ID | 9750327 |
|---|---|
| Authors | Jas M Sullivan (0000-0001-6732-0699, Council of Economic Advisers, corresponding author), John Sullivan (0000-0003-1928-5993, Association of National Advertisers, Inc.) |
| Year | 1924 |
| Volume | 115 |
| Issue | 1 |
| Pages | 116-123 |
| Publication date | 1924-09-01 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | The Annals of the American Academy of Political and Social Science (JOURNAL) |
| Journal identifiers | ISSN: 0002-7162 • E-ISSN: 1552-3349 |
| Publisher | SAGE Publications (PUBLISHER • US) |
| DOI | 10.1177/000271622411500117 |
| OpenAlex | W2068332423 |
| Language | EN |
| Citations received | 1 |
ACTUALLY there are comparatively few industrial companies in which there can be said to be marketing practices. There are advertising methods, selling methods; as a rule-I am speaking of large and more advanced concerns in commercial operations-there is pretty consistent and well-defined combined and co-ordinated advertising-selling practice. The imaginary line between Advertising Land and the Kingdom of Sales has been, is being, crossed so often that it is somewhat difficult to imagine that it was ever imagined. Go into an advertising executives' convention, and the men will be found discussing sales and advertising. Go into a convention of sales executives and the discussions are concerning advertising and sales
Advertising · Association (psychology · Business · Convention · Political science · Business Law and Ethics · Law · Marketing · Psychology
| Unique citing works | 1 |
|---|---|
| Citations per year | 0,5 |
| Citation span | 2024 - 2024 (1) |
| Citation velocity | recent |
| Highly cited | No |
| Citation types | Neutral: 1 |