Personal Influence and the Effects of the National Youth Anti-Drug Media Campaign
Bibliographic Data
| ID | 9755677 |
|---|---|
| Authors | Richard Hornik (0000-0002-2148-8805, University of Pennsylvania, corresponding author), Robert Hornik (Annenberg School for Communication, University of Pennsylvania) |
| Year | 2006 |
| Volume | 608 |
| Issue | 1 |
| Pages | 282-300 |
| Publication date | 2006-11-01 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | The Annals of the American Academy of Political and Social Science (JOURNAL) |
| Journal identifiers | ISSN: 0002-7162 • E-ISSN: 1552-3349 |
| Publisher | SAGE Publications (PUBLISHER • US) |
| DOI | 10.1177/0002716206291972 |
| OpenAlex | W2146911000 |
| Language | EN |
| Citations received | 8 |
| References cited | 8 |
Personal Influence (Katz and Lazarsfeld 1955/2006) put forward and tested a variety of hypotheses about how social contexts constrain media effects. Five such hypotheses are described: three about interactions of media exposure with social context (Stability, Conformity, and Instrumental) and two about two-step flow effects (Relay and Message Interpretation). Each is tested here with data from the evaluation of the National Youth Anti-Drug Media Campaign. The evaluation of the campaign has suggested boomerang outcomes—more exposure to the campaign led to more interest in marijuana use. This article examined whether those effects were magnified through interactions with siblings. In general, no evidence showed that older siblings' beliefs or behavior interacted with younger siblings' exposure to campaign messages in producing effects. However, evidence showed that the two-step flow did operate: older siblings were themselves affected by their own exposure to the campaign and, in turn, affected the beliefs and behaviors of their younger brothers and sisters
Advertising · Conformity · Context (archaeology · Developmental psychology · Social influence · Variety (cybernetics · Impact of Technology on Adolescents · Media Influence and Health · Psychology · Social Media and Politics · Social Psychology
The Rise and Fall of the Limited Effects Model
Emotional Shifts in Health Messages as a Strategy for Generating Talk and Behavior Change
The Differential Susceptibility to Media Effects Model
Do Health Information Sources Influence Health Literacy among Older Adults
Outrage and algorithms
Alcohol's Getting a Bit More Social
Framing climate change communication to prompt individual and collective action among adolescents from agricultural communities
Graphic health warnings as activators of social networks
| Unique citing works | 8 |
|---|---|
| Citations per year | 0,57 |
| Citation span | 2012 - 2024 (13) |
| Citation velocity | recent |
| Highly cited | No |
| Citation types | Neutral: 8 |