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Putting on the Candidates

The Use of Television in Presidential Elections

Bibliographic Data

ID9756720
AuthorsNewton N Minow (corresponding author), LEE M MITCHELL
Year1986
Volume486
Issue1
Pages146-157
Publication date1986-07-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueThe Annals of the American Academy of Political and Social Science (JOURNAL)
Journal identifiersISSN: 0002-7162 • E-ISSN: 1552-3349
PublisherSAGE Publications (PUBLISHER • US)
DOI10.1177/0002716286486001012
OpenAlexW2111502878
LanguageEN
Citations received1
References cited1

The next presidential election campaign on television is likely to feature many spot commercials for the candidates, short news clips of candidates in on-site appearances staged for television, unanswered addresses to the nation or news conferences by the incumbent, relatively limited opportunities for the principal candidates to address the electorate, and, until the last moment, uncertainty about whether the candidates will appear face-to-face in debates. This use of television in presidential campaigns may have negative effects, including unfairly favoring wealthy interests and incumbents, encouraging political factionalism, and placing pressures on broadcasters that threaten First Amendment principles. The public would be better served by permitting broadcasters to present the two leading candidates without having to provide equal time to all other candidates; by giving the principal candidates television time during the campaign to address the electorate; by the adoption of party rules requiring that candidates participate in televised presidential debates; and by encouraging the use of new communications technologies to provide additional political information to the voters

Advertising · Business · Computer security · Face (sociological concept · Political advertising · Political science · Politics · Presidential campaign · Presidential election · Presidential system · Principal (computer security · Public relations · Social science · Sociology · Computer Science · Law · Law, Rights, and Freedoms · Media Studies and Communication · Social Media and Politics

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Unique citing works1
Citations per year0,04
Citation span1998 - 1998 (1)
Citation velocityhistorical
Highly citedNo
Citation typesNeutral: 1

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