The Daily Newspaper and Its Competitors
Bibliographic Data
| ID | 9756756 |
|---|---|
| Authors | Paul F Lazarsfeld (corresponding author) |
| Year | 1942 |
| Volume | 219 |
| Issue | 1 |
| Pages | 32-43 |
| Publication date | 1942-01-01 |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | The Annals of the American Academy of Political and Social Science (JOURNAL) |
| Journal identifiers | ISSN: 0002-7162 • E-ISSN: 1552-3349 |
| Publisher | SAGE Publications (PUBLISHER • US) |
| DOI | 10.1177/000271624221900107 |
| OpenAlex | W1971200669 |
| Language | EN |
| Citations received | 3 |
matched with corresponding figures for magazines appearing once a week or once a month. Hours of listening cannot be put beside number of readers. Nevertheless, some sound figures can be presented here as general background for the discussion which follows. For example, each weekday, when more than forty million copies of daily newspapers are circulating in the country, almost thirty million families have their radios tuned in on an average of about five hours a day. For more than seven hundred magazines which accept advertising, the aggregate circulation approximates a hundred and forty million copies an issue; each issue conceivably may be read by an average of four persons. Newspapers and magazines, as printed media, are more nearly similar to each other than they are to radio
Advertising · Business · Competitor analysis · Newspaper · Marketing · Media Studies and Communication
| Citations per year | 0.04 |
|---|---|
| Citation span | 1945 - 2023 (79) |
| Highly cited | No |