Calories for Sale

Food Marketing to Children in the Twenty-First Century

Datos Bibliográficos

ID9759053
AutoresSusan Linn (0000-0001-9705-9428, Media Center of Judge Baker Children's Center, Harvard Medical School, autor de correspondencia), Courtney L Novosat (Campaign for Commercial-Free Childhood in Boston)
Año2008
Volumen615
Número1
Páginas133-155
Fecha de publicación2008-01-01
Peer ReviewedSí
Open AccessSí
TipoARTICLE
RevistaThe Annals of the American Academy of Political and Social Science (JOURNAL)
Identificadores de la revistaISSN: 0002-7162 • E-ISSN: 1552-3349
EditorialSAGE Publications (PUBLISHER • US)
DOI10.1177/0002716207308487
OpenAlexW2117771886
IdiomaEN
Citas recibidas18
Referencias citadas12

Budgets for marketing to children have spiked well into the billions, an escalation that mirrors the rise in childhood obesity rates. Children are targets for a maelstrom of marketing for all sorts of products enabled by sophisticated technology and minimal government regulation. Despite the fact that recent studies document links between food advertising and childhood obesity, a significant proportion of marketing that targets children is for energy-dense, low-nutrient food. Moreover, advances in digital technology allow marketers to find more direct, personalized gateways to reach young audiences that sidestep parental authority and bank as much on the unknowing parent as the gullible child. Cataloguing the depth and breadth of child-centered food marketing while discussing grassroots strategies for instituting change, the authors argue that parents can no longer keep pace either with innovations in advertising or increased spending, suggesting the need for more stringent government regulations on food marketing to children

Advertising · Business · Childhood obesity · Digital advertising · Digital marketing · Digital strategy · Food marketing · Geography · Government (linguistics · Grassroots · Obesity · Overweight · Pace · Political science · Social marketing · Social media marketing · Child Development and Digital Technology · Education, Sociology, Communication Studies · Marketing · Medicine · Obesity, Physical Activity, Diet