Brand Names, Quality, and Price
Bibliographic Data
| ID | 9761213 |
|---|---|
| Authors | Clair Wilcox (corresponding author) |
| Year | 1934 |
| Volume | 173 |
| Issue | 1 |
| Pages | 80-85 |
| Publication date | 1934-05-01 |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | The Annals of the American Academy of Political and Social Science (JOURNAL) |
| Journal identifiers | ISSN: 0002-7162 • E-ISSN: 1552-3349 |
| Publisher | SAGE Publications (PUBLISHER • US) |
| DOI | 10.1177/000271623417300111 |
| OpenAlex | W2085401893 |
| Language | EN |
Advertising · Business · Quality (philosophy · Consumer Behavior in Brand Consumption and Identification · Names, Identity, and Discrimination Research · Philosophy
| Highly cited | No |
|---|