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Are Polls Accurate

Bibliographic Data

ID9768426
AuthorsBurns W Roper (corresponding author)
Year1984
Volume472
Issue1
Pages24-34
Publication date1984-03-01
Open AccessYes
TypeARTICLE
VenueThe Annals of the American Academy of Political and Social Science (JOURNAL)
Journal identifiersISSN: 0002-7162 • E-ISSN: 1552-3349
PublisherSAGE Publications (PUBLISHER • US)
DOI10.1177/0002716284472001003
OpenAlexW1976091198
LanguageEN
Citations received3

Polls can be and frequently are extremely accurate. They also can be and frequently are grossly inaccurate. Surveys that measure facts, (such as habits or ownership,) tend to be more accurate than surveys that measure opinion, and surveys that measure opinion are, in turn, more accurate than surveys that attempt to measure future intentions. While sampling error is the most commonly given reason for polling error, it is usually the smallest error in a survey. Other reasons for error in a survey include poor timing of the survey, misinterpretation of survey results, and improper context in which a question or question series is asked. The greatest error of all, however, results from question wording. “Yeasay” questions—questions that implicitly suggest that yes is the right answer—produce a consistent bias in results. But many other kinds of error, often of greater magnitude, result from other aspects of question wording. It is far more important in assessing the accuracy of a survey to know the wording of the questions asked than the magnitude of the statistical sampling error

Context (archaeology · Data mining · Econometrics · Geography · Measure (data warehouse · Observational error · Polling · Sampling (signal processing · Sampling error · Statistics · Survey methodology · Telecommunications · Computer Science · Mathematics · Survey Methodology and Nonresponse

  • Measuring Opinions vs. Non-Opinions - The Case of the USA Patriot Act

    Open Access•Samuel J Best, Monika L Mcdermott•The Forum•2007

  • Incorporating public opinion surveys in national forest land and resource planning

    Steve Dennis•Society & Natural Resources•1988

  • A Review

    Tom W Smith, Tom Smith•Public Opinion Quarterly•1995

Citations per year0.08
Citation span1988 - 2007 (20)
Highly citedNo

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