Social marketing for sustainability
Bibliographic Data
| ID | 9846358 |
|---|---|
| Authors | Doug McKenzie‐Mohr (corresponding author), Doug McKenzie-Mohr |
| Year | 1994 |
| Volume | 26 |
| Issue | 2 |
| Pages | 224-233 |
| Publication date | 1994-03-01 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Futures (JOURNAL) |
| Journal identifiers | ISSN: 0016-3287 • E-ISSN: 1873-6378 |
| Publisher | Elsevier BV (PUBLISHER) |
| DOI | 10.1016/0016-3287(94)90111-2 |
| OpenAlex | W19128026 |
| Language | EN |
| Citations received | 4 |
| References cited | 18 |
Audit · Business · Economics · Energy (signal processing · Energy conservation · Environmental economics · Management · Political science · Public economics · Public relations · Social marketing · Sociology · Sustainability · Consumer Behavior in Brand Consumption and Identification · Engineering · Environmental Education and Sustainability · Environmental Sustainability in Business · Marketing
A Theory of Cognitive Dissonance
Judgment under Uncertainty
Prospect Theory
A Theory of Cognitive Dissonance
A social psychological perspective on energy conservation in residential buildings
Energy conservation behavior
Psychological research for the new energy problems
Household Energy Conservation
Attempts to promote residential water conservation with educational, behavioral and engineering strategies
Chapter 6
Assessing Communication Effects on Energy Conservation
Compliance without pressure
World military and social expenditures
| Unique citing works | 4 |
|---|---|
| Citations per year | 0,24 |
| Citation span | 2009 - 2018 (10) |
| Citation velocity | historical |
| Highly cited | No |
| Citation types | Neutral: 3 |