Sex roles in East Asian magazine advertising
Bibliographic Data
| ID | 9848441 |
|---|---|
| Authors | Anne Cooper‐chen (Ohio University, corresponding author), Anne Cooper-Chen (Ohio University), Eva Leung (Ohio University), Sung-Ho Cho (0009-0004-5992-0351, Ohio University) |
| Year | 1996 |
| Volume | 55 |
| Issue | 3 |
| Pages | 207-223 |
| Publication date | 1996-06-01 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Gazette (Leiden Netherlands (JOURNAL) |
| Journal identifiers | ISSN: 0016-5492 • E-ISSN: 1460-3594 |
| Publisher | SAGE Publications (PUBLISHER • US) |
| DOI | 10.1177/001654929605500304 |
| OpenAlex | W2077293854 |
| Language | EN |
| Citations received | 3 |
| References cited | 13 |
This study looked at 3,016 models in 1,972 ads from 12 women's, men's and general-interest magazines. A majority of models in the Japanese, Chinese and Korean ads were female. Most women and men were NOT shown in occupational roles; of those that were, men prevailed over women in the 'high-level business' and 'professional' categories by about 2 to 1. The products most strongly associated with women were cosmetics (Japan) and clothes (Korea and Hong Kong). Men were most strongly associated with clothes (Hong Kong and Korea) and entertainment/ information (Japan). Although Asian culture accords respect to the elderly, almost no Asian women over 50 appeared in the ads studied
Advertising · Asian games · Beijing · Business · China · Clothing · East Asia · Entertainment · Political science · Sociology · Asian Culture and Media Studies · Demography · Fashion and Cultural Textiles · Gender Studies · Media, Gender, and Advertising · Psychology
| Unique citing works | 3 |
|---|---|
| Citations per year | 0,11 |
| Citation span | 1999 - 2006 (8) |
| Citation velocity | historical |
| Highly cited | No |
| Citation types | Neutral: 3 |