Cross-Cultural Research
A Decision Factor in Standardized Versus Non-Standardized Global Advertising
Bibliographic Data
| ID | 9848656 |
|---|---|
| Authors | F T Marquez (corresponding author) |
| Year | 1979 |
| Volume | 25 |
| Issue | 3 |
| Pages | 150-162 |
| Publication date | 1979-08-01 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Gazette (Leiden Netherlands (JOURNAL) |
| Journal identifiers | ISSN: 0016-5492 • E-ISSN: 1460-3594 |
| Publisher | SAGE Publications (PUBLISHER • US) |
| DOI | 10.1177/001654927902500302 |
| OpenAlex | W2062038774 |
| Language | EN |
| Citations received | 1 |
| References cited | 9 |
Advertising · Business · Factor (programming language · Mathematics education · Standardized test · Business Strategies and Innovation · Computer Science · Psychology
| Unique citing works | 1 |
|---|---|
| Citations per year | 0,33 |
| Citation span | 2023 - 2023 (1) |
| Citation velocity | historical |
| Highly cited | No |
| Citation types | Neutral: 1 |