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The Influences of Eye-Gaze, Style of Dress, and Locality on the Amounts of Money Donated to a Charity

Bibliographic Data

ID9890201
AuthorsRay Bull (0000-0003-3273-7202, Department of Psychology, North East London Polytechnic, Three Mills, Abbey Lane, London E15 2RP, England., corresponding author), Elizabeth Gibson-Robinson (North East London Polytechnic)
Year1981
Volume34
Issue10
Pages895-905
Publication date1981-10-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueHuman Relations (JOURNAL)
Journal identifiersISSN: 0018-7267 • E-ISSN: 1741-282X
PublisherSAGE Publications (PUBLISHER • US)
DOI10.1177/001872678103401005
OpenAlexW2152698193
LanguageEN
Citations received20
References cited15

A number of studies have examined in the laboratory the effects of an individual's eye-gaze upon the behavior of another. In this study the effects of gaze were investigated in a real-life setting in which a collector of money for a charity either looked a possible donor in the eye when asking for money or looked at the collecting tin. Significantly more money was donated in the former condition. While neither the style of dress of the collector nor the locality in which the collections were made had an overall effect, significant interactive effects were noted for gaze and style of dress, for style of dress and locality, and for gaze and locality. Gaze was a more potent factor when the collector was dressed casually than smartly, and when the collections were made in high-rise flats as opposed to terraced houses

Advertising · Aesthetics · Art · Business · Gaze · Linguistics · Locality · Psychoanalysis · Style (visual arts · Visual arts · Consumer Behavior in Brand Consumption and Identification · Customer Service Quality and Loyalty · Face Recognition and Perception · Philosophy · Psychology · Social Psychology

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Unique citing works20
Citations per year0,5
Citation span1986 - 2021 (36)
Citation velocityhistorical
Highly citedNo
Citation typesNeutral: 17

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