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Some Problems in the Analysis of Semantic Differential Data

Bibliographic Data

ID9891304
AuthorsJohn Bynner (The Open University, Walton Hall, Milton Keynes MK7 6AA, England., corresponding author), Peter Coxhead (University of Astona)
Year1979
Volume32
Issue5
Pages367-385
Publication date1979-05-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueHuman Relations (JOURNAL)
Journal identifiersISSN: 0018-7267 • E-ISSN: 1741-282X
PublisherSAGE Publications (PUBLISHER • US)
DOI10.1177/001872677903200502
OpenAlexW2164526222
LanguageEN
Citations received2
References cited26

Applications of the semantic differential technique, involving small numbers of concepts and scales and eliciting descriptions of the concepts rather than metaphoric meanings, present special problems of analysis, especially in accommodating "concept-scale interaction." In considering possible analysis strategies, Maguire's analysis of variance model of SD responses is examined. In this model, an individual's score on a scale for a particular concept can be attributed to various sources, including a concept by scale interaction effect, different from concept-scale interaction as generally understood in SD research. Maguire's model is valuable in identifying response sets in SD data, but fails to solve the problem of concept-scale interaction encountered in the reduction of scales to a set of dimensions common to all concepts by factor analytic methods. Comparison of concepts in terms of these dimensions is often the main aim of SD research. For this purpose, the model requires extension to the formation of the covariances on which the factor analysis is based. A number of methods of forming covariances are considered and exemplified using data from a study of teenagers and drinking. The paper concludes with the discussion of an optimum strategy for analyzing semantic differential data

Differential (mechanical device · Extension (predicate logic · Scale (ratio · Semantic differential · Set (abstract data type · Statistics · Variance (accounting · Advanced Text Analysis Techniques · Cognitive and psychological constructs research · Computer Science · Mathematics · Sensory Analysis and Statistical Methods

  • A Repeated-Measures Permutation Procedure for Analyzing Semantic Differential Data

    Open Access•Kenneth J Berry, Paul W Mielke•Psychological Reports•1995

  • Use of the Semantic Differential in Bilingualism Research and its Relevance to Translation

    Open Access•David M Romney, David Romney et al.•Meta Journal des traducteurs•2002

  • Some Mathematical Notes on Three-Mode Factor Analysis

    Open Access•Ledyard R Tucker•Psychometrika•1966

  • A general method for analysis of covariance structures

    Karl G Jöreskog•Biometrika•1970

  • Affective Meaning Systems

    Frank W Snyder, Nancy Wiggins•Multivariate Behavioral Research•1970

  • Semantic Differential Factor Structure Stability Across Subject, Concept, and Time Differences

    Leonard L Rosenbaum, Leonard Rosenbaum et al.•Multivariate Behavioral Research•1971

  • Concept-Scale and Concept-Component Interaction in the Semantic Differential

    Open Access•Cathleen M Kubiniec, S David Farr•Psychological Reports•1971

  • Cross‐Cultural Compatibility of the Affective Meaning Systems (Measured by Means of Multilingual Semantic Differentials)

    Open Access•Yasumasa Tanaka•Journal of Social Issues•1967

  • What is it that is being differentiated by the semantic differential

    Murray S Miron•Journal of Personality and Social…•1969

  • Concept‐scale Interaction in Semantic Differential Research

    Open Access•Philip Levy•British Journal of Psychology•1972

  • A Method for Overcoming the Problem of Concept‐scale Interaction in Semantic Differential Research

    Open Access•John Bynner, David M Romney et al.•British Journal of Psychology•1972

  • Semantic Differential Methodology for the Structuring of Attitudes

    Open Access•Thomas O Maguire•American Educational Research…•1973

  • On the whys and wherefores of E, P, and A

    Charles E Osgood•Journal of Personality and Social…•1969

  • Attitude differentiation and evaluative scales of the semantic differential

    Komorita, S S Komorita et al.•Journal of Personality and Social…•1967

  • Affective and denotative structures of personality ratings

    Jorma Kuusinen•Journal of Personality and Social…•1969

  • Differentiation of affective and denotative meaning systems and their influence in personality ratings

    Oliver C S Tzeng, Oliver C Tzeng•Journal of Personality and Social…•1975

  • Concept-scale Interaction in the Semantic Differential and Its Implications for Factor Scores

    Open Access•A S Presly•British Journal of Psychology•1969

  • Self Images and Smoking Behaviour Among School Boys

    Open Access•Aubrey C Mckennell, J M Bynner et al.•British Journal of Educational…•1969

  • Convergent and discriminant validation by the multitrait-multimethod matrix

    Donald T Campbell, Donald W Fiske•Psychological Bulletin•1959

  • Some methodological issues in semantic differential research

    D R Heise•Psychological Bulletin•1969

Unique citing works2
Citations per year0,06
Citation span1995 - 2002 (8)
Citation velocityhistorical
Highly citedNo
Citation typesNeutral: 2

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