Parthasarathy Krishnamurthy
Biographic Data
| ID | 102433 |
|---|---|
| NAME | Parthasarathy Krishnamurthy |
| GIVEN NAMES | Parthasarathy |
| FAMILY NAME | Krishnamurthy |
| SIGNATURE | KRISHNAMURTHY P |
| AFFILIATIONS | University of Houston |
| ORCID | 0000-0001-8924-0542 |
| VERIFIED | Yes |
| TOTAL WORKS | 7 |
| TOTAL CITATIONS | 35 |
| AUTHOR COUNT | 7 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 1999 |
| LATEST PUBLICATION YEAR | 2023 |
| H-INDEX | 4 |
Drivers of vaccine hesitancy among vulnerable populations in India
Objectives: India's Covid-19 vaccination campaign engaged frontline workers (FLWs) to encourage vaccination among vulnerable segments of society. The FLWs report encountering a variety of barriers to vaccination and are often unsuccessful despite multiple visits to the same person. This cross-sectional study aims to pinpoint which of these barriers drive vaccine hesitancy among these segments, to help streamline vaccine communication, including F…
Psychometric validation of the reconstructed version of the assessment of reasoning tool
BACKGROUND: Assessing learners' competence in diagnostic reasoning is challenging and unstandardized in medical education. We developed a theory-informed, behaviorally anchored rubric, the Assessment of Reasoning Tool (ART), with content and response process validity. This study gathered evidence to support the internal structure and the interpretation of measurements derived from this tool. METHODS: We derived a reconstructed version of ART (ART…
Resisting That Triple-Chocolate Cake
This research examines whether mental budgets, defined as self-specified allowances for behaviors, can help with self-control. We theorize that mental budgets will lead to greater self-control when the avoidance aspects of the behavior are made salient and when the decision context allows easy monitoring of one's own behavior. Study 1 finds that mental budgets help reduce consumption of indulgent products when avoidance aspects of the behavior ar…
The Role of Cost and Response-efficacy in Persuasiveness of Health Recommendations
The persuasiveness of a health recommendation, among other things, is a function of the cost of engaging in the recommended behavior—such as money, time, effort, and discomfort— and the response-efficacy, defined as the likelihood that adherence to the recommendation would lead to the desired goal. This research investigates how cost and response-efficacy combine when influencing persuasion. Several theories of health behavior view cost and respo…
Attribute Conflict in Consumer Decision Making
Past research holds that a decision between two unattractive alternatives is more difficult than one between two attractive alternatives. We argue that this conclusion may rest on the the task of "choosing" adopted in the past research. A task of choosing requires an attractiveness judgment that is compatible with attractive alternatives but incompatible with unattractive alternatives. We test this thesis by reversing the compatibility using a re…
Counterfactual Thinking and Advertising Responses
This article examines the effects of counterfactual thinking on information processing. We conceptualize counterfactual thinking—a process of mentally undoing the outcome of an event by imagining alternate antecedent states—as a problem-solving process that will increase scrutiny of subsequently encountered information. Results from two studies indicate that measures of persuasion are more sensitive to the quality of message arguments when counte…
Retrospection Versus Anticipation
Through three studies we demonstrate that contextually detailed ads are facilitative in enhancing brand attitudes and intentions under anticipatory self-referencing, whereas ads stripped of contextual detail are facilitative in enhancing brand attitudes and intentions under retrospective self-referencing. We find that when minimal ad information is provided, self-related thoughts about the past contain more contextual information than self-relate…
Resisting That Triple-Chocolate Cake
This research examines whether mental budgets, defined as self-specified allowances for behaviors, can help with self-control. We theorize that mental budgets will lead to greater self-control when the avoidance aspects of the behavior are made salient and when the decision context allows easy monitoring of one's own behavior. Study 1 finds that mental budgets help reduce consumption of indulgent products when avoidance aspects of the behavior ar…
Retrospection Versus Anticipation
Through three studies we demonstrate that contextually detailed ads are facilitative in enhancing brand attitudes and intentions under anticipatory self-referencing, whereas ads stripped of contextual detail are facilitative in enhancing brand attitudes and intentions under retrospective self-referencing. We find that when minimal ad information is provided, self-related thoughts about the past contain more contextual information than self-relate…
Counterfactual Thinking and Advertising Responses
This article examines the effects of counterfactual thinking on information processing. We conceptualize counterfactual thinking—a process of mentally undoing the outcome of an event by imagining alternate antecedent states—as a problem-solving process that will increase scrutiny of subsequently encountered information. Results from two studies indicate that measures of persuasion are more sensitive to the quality of message arguments when counte…
The Role of Cost and Response-efficacy in Persuasiveness of Health Recommendations
The persuasiveness of a health recommendation, among other things, is a function of the cost of engaging in the recommended behavior—such as money, time, effort, and discomfort— and the response-efficacy, defined as the likelihood that adherence to the recommendation would lead to the desired goal. This research investigates how cost and response-efficacy combine when influencing persuasion. Several theories of health behavior view cost and respo…
Attribute Conflict in Consumer Decision Making
Past research holds that a decision between two unattractive alternatives is more difficult than one between two attractive alternatives. We argue that this conclusion may rest on the the task of "choosing" adopted in the past research. A task of choosing requires an attractiveness judgment that is compatible with attractive alternatives but incompatible with unattractive alternatives. We test this thesis by reversing the compatibility using a re…
Retrospection Versus Anticipation
Through three studies we demonstrate that contextually detailed ads are facilitative in enhancing brand attitudes and intentions under anticipatory self-referencing, whereas ads stripped of contextual detail are facilitative in enhancing brand attitudes and intentions under retrospective self-referencing. We find that when minimal ad information is provided, self-related thoughts about the past contain more contextual information than self-relate…
Counterfactual Thinking and Advertising Responses
This article examines the effects of counterfactual thinking on information processing. We conceptualize counterfactual thinking—a process of mentally undoing the outcome of an event by imagining alternate antecedent states—as a problem-solving process that will increase scrutiny of subsequently encountered information. Results from two studies indicate that measures of persuasion are more sensitive to the quality of message arguments when counte…
Attribute Conflict in Consumer Decision Making
Past research holds that a decision between two unattractive alternatives is more difficult than one between two attractive alternatives. We argue that this conclusion may rest on the the task of "choosing" adopted in the past research. A task of choosing requires an attractiveness judgment that is compatible with attractive alternatives but incompatible with unattractive alternatives. We test this thesis by reversing the compatibility using a re…
The Role of Cost and Response-efficacy in Persuasiveness of Health Recommendations
The persuasiveness of a health recommendation, among other things, is a function of the cost of engaging in the recommended behavior—such as money, time, effort, and discomfort— and the response-efficacy, defined as the likelihood that adherence to the recommendation would lead to the desired goal. This research investigates how cost and response-efficacy combine when influencing persuasion. Several theories of health behavior view cost and respo…
Resisting That Triple-Chocolate Cake
This research examines whether mental budgets, defined as self-specified allowances for behaviors, can help with self-control. We theorize that mental budgets will lead to greater self-control when the avoidance aspects of the behavior are made salient and when the decision context allows easy monitoring of one's own behavior. Study 1 finds that mental budgets help reduce consumption of indulgent products when avoidance aspects of the behavior ar…
Psychometric validation of the reconstructed version of the assessment of reasoning tool
BACKGROUND: Assessing learners' competence in diagnostic reasoning is challenging and unstandardized in medical education. We developed a theory-informed, behaviorally anchored rubric, the Assessment of Reasoning Tool (ART), with content and response process validity. This study gathered evidence to support the internal structure and the interpretation of measurements derived from this tool. METHODS: We derived a reconstructed version of ART (ART…
Drivers of vaccine hesitancy among vulnerable populations in India
Objectives: India's Covid-19 vaccination campaign engaged frontline workers (FLWs) to encourage vaccination among vulnerable segments of society. The FLWs report encountering a variety of barriers to vaccination and are often unsuccessful despite multiple visits to the same person. This cross-sectional study aims to pinpoint which of these barriers drive vaccine hesitancy among these segments, to help streamline vaccine communication, including F…
Psychology (6 works) · Computer Science (4 works) · Social Psychology (4 works) · Behavioral Health and Interventions (3 works) · Cognitive psychology (3 works) · Decision-Making and Behavioral Economics (3 works) · Business (2 works) · Consumer Behavior in Brand Consumption and Identification (2 works) · Economic and Environmental Valuation (2 works) · Psychology of Social Influence (2 works)