The Role of Cost and Response-efficacy in Persuasiveness of Health Recommendations
Bibliographic Data
| ID | 7464938 |
|---|---|
| Authors | Magdalena Cismaru (0000-0003-2903-3888, University of Regina), Anish Nagpal (0000-0003-3950-4364, The University of Melbourne), Parthasarathy Krishnamurthy (0000-0001-8924-0542, University of Houston) |
| Year | 2009 |
| Volume | 14 |
| Issue | 1 |
| Pages | 135-141 |
| Publication date | 2009-01-01 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Journal of Health Psychology (JOURNAL) |
| Journal identifiers | ISSN: 1359-1053 • E-ISSN: 1461-7277 |
| Publisher | SAGE Publishing (PUBLISHER • US) |
| DOI | 10.1177/1359105308097953 |
| PMID | 19129345 |
| OpenAlex | W1971105503 |
| Language | EN |
| Citations received | 5 |
| References cited | 20 |
The persuasiveness of a health recommendation, among other things, is a function of the cost of engaging in the recommended behavior—such as money, time, effort, and discomfort— and the response-efficacy, defined as the likelihood that adherence to the recommendation would lead to the desired goal. This research investigates how cost and response-efficacy combine when influencing persuasion. Several theories of health behavior view cost and response-efficacy as having independent effects on persuasion, that is, a weighted additive impact. This research posits, and finds empirical support for the idea that cost and efficacy combine in a multiplicative fashion to influence persuasion, and suggests a structural modification to the traditional models of the relationship between cost, response-efficacy, and persuasion
Empirical research · Function (biology · Persuasion · Self-efficacy · Behavioral Health and Interventions · Decision-Making and Behavioral Economics · Environmental Education and Sustainability · Psychology · Social Psychology
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| Unique citing works | 5 |
|---|---|
| Citations per year | 0,31 |
| Citation span | 2010 - 2026 (17) |
| Citation velocity | current |
| Highly cited | No |
| Citation types | Neutral: 5 |