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Bhekizulu Bethaphi Tshuma

Biographic Data

ID185338
NAMEBhekizulu Bethaphi Tshuma
GIVEN NAMESBhekizulu Bethaphi
FAMILY NAMETshuma
SIGNATURETSHUMA B B
AFFILIATIONSUniversity of the Free State
ORCID0000-0002-5791-9590
VERIFIEDYes
TOTAL WORKS5
TOTAL CITATIONS7
AUTHOR COUNT5
EDITOR COUNT0
FIRST PUBLICATION YEAR2021
LATEST PUBLICATION YEAR2026
H-INDEX1
  • Memory, nationalism and the media in Zimbabwe

    Bhekizulu Bethaphi Tshuma, Bhekizulu Tshuma et al.•ARTICLE•Canadian Journal of African…•2026•References: 13

    Nationalism and national identities are sites of contestation in Zimbabwe’s political landscape. These debates centre on how the past is evoked, remembered and used by different social actors for political purposes. This article examines the meanings derived by former Zimbabwe People’s Revolutionary Army (ZPRA) combatants in their engagement with the recollection of the nationalist struggle as published in The Sunday News, an arm of the state-con…

  • Investigating the reception of mediated rape content by We the Future female writers in Zimbabwe

    Open Access•Bhekizulu Bethaphi Tshuma, Nonhlanhla Ndlovu•ARTICLE•Feminist Media Studies•2024•References: 5

  • Laughing through the Stomach

    Open Access•Lungile A Tshuma, Mbongeni Jonny Msimanga et al.•ARTICLE•Journal of Asian and African…•2024•Cited by: 1•References: 45

    This paper critically explores the use of satire and humour by fast-foods outlets in South Africa and Zimbabwe to advertise and market their menu through digital media platforms, Facebook and Twitter. Using Nando's South Africa and Mambo's Chicken, in Zimbabwe, as case studies, we examine how satire and humour are used as advertising strategies, and as a reflection of these countries' economic and political environments. Consumers are overwhelmed…

  • Twitter and political discourses

    Bhekizulu Bethaphi Tshuma, Lungile A Tshuma et al.•ARTICLE•Journal of Eastern African Studies•2022•Cited by: 6•References: 26

    Social networks such as Twitter are transforming political engagements in contemporary societies. Dominant literature places emphasis on the counter-hegemonic opportunities offered by social media in the Zimbabwean political landscape. However, there is a need to draw scholarly attention to how supporters of the ruling party, Zimbabwe African National Union – Patriotic Front (ZANU PF), are appropriating and using Twitter for political engagements…

  • The Framing of Devolution of Power Debates in the Newsday (Southern Edition) During Zimbabwe’s Constitution Making Process

    Open Access•Bhekizulu Bethaphi Tshuma•ARTICLE•Critical Arts•2021•References: 14

    Journalists are unable to provide reports that are entirely true and objective as they deploy rhetorical strategies aimed “at persuading others to adopt [their] same point of view” (Thomson 1996 cited in Richardson [2007]. Analysing Newspapers: An Approach from Critical Discourse Analysis. New York: Palgrave Macmillan, 65). Using one of Zimbabwe’s leading daily newspapers, NewsDay (Southern Edition), this article analysed the framing of the conte…

  • Twitter and political discourses

    Bhekizulu Bethaphi Tshuma, Lungile A Tshuma et al.•ARTICLE•Journal of Eastern African Studies•2022•Cited by: 6•References: 26

    Social networks such as Twitter are transforming political engagements in contemporary societies. Dominant literature places emphasis on the counter-hegemonic opportunities offered by social media in the Zimbabwean political landscape. However, there is a need to draw scholarly attention to how supporters of the ruling party, Zimbabwe African National Union – Patriotic Front (ZANU PF), are appropriating and using Twitter for political engagements…

  • Laughing through the Stomach

    Open Access•Lungile A Tshuma, Mbongeni Jonny Msimanga et al.•ARTICLE•Journal of Asian and African…•2024•Cited by: 1•References: 45

    This paper critically explores the use of satire and humour by fast-foods outlets in South Africa and Zimbabwe to advertise and market their menu through digital media platforms, Facebook and Twitter. Using Nando's South Africa and Mambo's Chicken, in Zimbabwe, as case studies, we examine how satire and humour are used as advertising strategies, and as a reflection of these countries' economic and political environments. Consumers are overwhelmed…

  • The Framing of Devolution of Power Debates in the Newsday (Southern Edition) During Zimbabwe’s Constitution Making Process

    Open Access•Bhekizulu Bethaphi Tshuma•ARTICLE•Critical Arts•2021•References: 14

    Journalists are unable to provide reports that are entirely true and objective as they deploy rhetorical strategies aimed “at persuading others to adopt [their] same point of view” (Thomson 1996 cited in Richardson [2007]. Analysing Newspapers: An Approach from Critical Discourse Analysis. New York: Palgrave Macmillan, 65). Using one of Zimbabwe’s leading daily newspapers, NewsDay (Southern Edition), this article analysed the framing of the conte…

  • Twitter and political discourses

    Bhekizulu Bethaphi Tshuma, Lungile A Tshuma et al.•ARTICLE•Journal of Eastern African Studies•2022•Cited by: 6•References: 26

    Social networks such as Twitter are transforming political engagements in contemporary societies. Dominant literature places emphasis on the counter-hegemonic opportunities offered by social media in the Zimbabwean political landscape. However, there is a need to draw scholarly attention to how supporters of the ruling party, Zimbabwe African National Union – Patriotic Front (ZANU PF), are appropriating and using Twitter for political engagements…

  • Investigating the reception of mediated rape content by We the Future female writers in Zimbabwe

    Open Access•Bhekizulu Bethaphi Tshuma, Nonhlanhla Ndlovu•ARTICLE•Feminist Media Studies•2024•References: 5

  • Laughing through the Stomach

    Open Access•Lungile A Tshuma, Mbongeni Jonny Msimanga et al.•ARTICLE•Journal of Asian and African…•2024•Cited by: 1•References: 45

    This paper critically explores the use of satire and humour by fast-foods outlets in South Africa and Zimbabwe to advertise and market their menu through digital media platforms, Facebook and Twitter. Using Nando's South Africa and Mambo's Chicken, in Zimbabwe, as case studies, we examine how satire and humour are used as advertising strategies, and as a reflection of these countries' economic and political environments. Consumers are overwhelmed…

  • Memory, nationalism and the media in Zimbabwe

    Bhekizulu Bethaphi Tshuma, Bhekizulu Tshuma et al.•ARTICLE•Canadian Journal of African…•2026•References: 13

    Nationalism and national identities are sites of contestation in Zimbabwe’s political landscape. These debates centre on how the past is evoked, remembered and used by different social actors for political purposes. This article examines the meanings derived by former Zimbabwe People’s Revolutionary Army (ZPRA) combatants in their engagement with the recollection of the nationalist struggle as published in The Sunday News, an arm of the state-con…

African studies and sociopolitical issues (4 works) · Media Studies and Communication (4 works) · Political science (4 works) · Sociology (4 works) · Law (3 works) · Law (3 works) · Media studies (3 works) · Politics (3 works) · Gender, Feminism, and Media (2 works) · Newspaper (2 works)

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