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João Graça

Biographic Data

ID208103
NAMEJoão Graça
GIVEN NAMESJoão
FAMILY NAMEGraça
SIGNATUREGRAÇA J
AFFILIATIONSUniversity of Lisbon
ORCID0000-0001-6868-9420
VERIFIEDYes
TOTAL WORKS26
TOTAL CITATIONS153
AUTHOR COUNT26
EDITOR COUNT0
FIRST PUBLICATION YEAR2010
LATEST PUBLICATION YEAR2026
H-INDEX5
  • Defensive reactions to a meat reduction intervention

    Open Access•João Graça, Emma Fanter et al.•ARTICLE•Appetite•2026•References: 99

    Shifting from meat-centric to plant-based diets can mitigate climate change, improve public health, and reduce animal suffering, among other socially beneficial outcomes. However, efforts to encourage these changes sometimes provoke defensive reactions, and there is limited experimental evidence on how and why such reactions occur. We tested a brief meat reduction intervention in a preregistered experiment with a demographically representative sa…

  • Theory‐Driven Factors Related to the Decision to Become a Foster Caregiver Among Portuguese Adults

    Open Access•Sofia Ferreira, Eunice Magalhães et al.•ARTICLE•Child & Family Social Work•2025•References: 9

    The persistent shortage of foster families remains a global concern. To support recruitment efforts, it is important to understand which factors are associated with different types of engagement with foster care among community samples. This study examined how several theory‐informed psychological and contextual variables (e.g., self‐efficacy, motivations, time availability and planning) were associated with awareness, willingness and intention t…

  • Associations between motivations for and against eating meat with four types of meat engagement

    Open Access•Maxim Trenkenschuh, João Graça et al.•ARTICLE•Appetite•2025•References: 44

    Because of its negative consequences for animal welfare, human health, and the environment, many individuals and institutions are interested in reducing meat consumption. To achieve this goal, it is important to understand the reasons people have both to eat meat (e.g., liking the taste) and to avoid it (e.g., environmental concerns), and how these reasons relate to meat engagement. However, existing research often examines motivations and outcom…

  • Why do people become a foster parent? Insights from a national study

    Open Access•Eunice Magalhães, Helena Carvalho et al.•ARTICLE•Children and Youth Services Review•2025•References: 3

  • Why do people become foster parents and how to recruit new families? A multi-informant study

    Open Access•Sofia Ferreira, Eunice Magalhães et al.•ARTICLE•Children and Youth Services Review•2025•Cited by: 2•References: 4

  • Communicating Trends in Sustainability Transitions

    Open Access•Irene Malta, John Hoeks et al.•ARTICLE•Environmental Communication•2024

    An emerging line of research has been exploring how changes in social norms can lay the ground for shifts toward sustainability. This preregistered study investigated the influence of communicating static and dynamic norms (2 Static x 2 Dynamic, between-subjects design) on respondents' beliefs, intentions, information-seeking behavior, and policy support regarding plant-based food. Here, static norms referred to a minority of consumers who believ…

  • Exploring public support for farmed animal welfare policy and advocacy across 23 countries

    Open Access•Christopher J Bryant, Christopher J Hopwood et al.•ARTICLE•Psychology of Human-Animal…•2024

    Farmed animal policy and advocacy efforts both attempt to generate and depend upon public support. However, relatively little is known about the factors that predict support for animal protection legislation and advocacy across the globe. We analyse data from a large international survey (23 countries, n = 20,966) alongside other data sources on animal advocacy to investigate knowledge of factory farming, the connection between attitudes towards …

  • Vegetarian, vegan, or plant-based? Comparing how different labels influence consumer evaluations of plant-based foods

    Open Access•Matthew B Ruby, João Graça et al.•ARTICLE•Appetite•2024•Cited by: 2•References: 52

    Market actors have a role to play in enabling sustainable food transitions. One challenge for these actors is how to promote plant-based foods in ways that appeal to a growing number of consumers. Here we test how different plant-based related labels affect consumer appraisals of a range of foods (cookies, sausages, cheese, chocolate, pasta). In two studies (pre-registered; NUSA = 1148, NGermany = 491), we examined the effects of a ‘vegetarian’, …

  • Promoting plant-based eating in meat-centric meal contexts

    Open Access•David Guedes, Vasco Brazão et al.•ARTICLE•Public Health Nutrition•2023

    Objective: Shifting from meat-centric to plant-rich diets may help to enable healthier and more sustainable food systems. Here we present the results of a 1-week intervention to promote plant-based eating in a meat-centric food context (i.e. canteen). Design: The intervention included environmental restructuring strategies (e.g. promotional materials and menu redevelopment) and improvements to the offer of plant-based meals. The evaluation (sales…

  • How to enable healthier and more sustainable food practices in collective meal contexts

    Open Access•João Graça, Lúcia Campos et al.•ARTICLE•Appetite•2023

    Collective meal contexts such as restaurants, cafeterias and canteens can help accelerate transitions to healthier and more sustainable diets. However, evidence from intervention studies on these contexts lacks integration. This scoping review aimed to map determinants of dietary change in collective meal contexts across multiple settings, interventions, target groups, and target behaviors. The review provided two main outcomes: (i) identifying i…

  • Insights into parents' and teachers' support for policies promoting increased plant-based eating in schools

    Open Access•Lisa Roque, Lúcia Campos et al.•ARTICLE•Appetite•2023•Cited by: 1•References: 57

    Global environmental and public health challenges related to current food systems call for large-scale shifts towards increasingly plant-based diets, especially in Western meat-centric societies. School meal systems can play a role in these changes due to their widespread prevalence and multi-sectoral impact. However, there is a lack of evidence about how adults involved in the school meals system perceive school-based pro-environmental food poli…

  • Perceived barriers, drivers and enablers to becoming a foster family

    Open Access•Catarina Anjos, Eunice Magalhães et al.•ARTICLE•Children and Youth Services Review•2023•References: 23

  • Enabling sustainable food transitions in schools

    Open Access•João Graça, Lisa Roque et al.•ARTICLE•British Food Journal•2022

    Purpose Recent reviews and reports have highlighted the need for integrated, context-specific efforts to enable sustainable food transitions. This study aimed to identify pathways to promote healthier and more environmentally friendly food practices in school contexts, with a focus on increased plant-based eating. Design/methodology/approach The study used a systemic approach with data collected from relevant stakeholders in an EU country (Portug…

  • An appetite for meat? Disentangling the influence of animal resemblance and familiarity

    Open Access•Catarina Possidónio, Jared Piazza et al.•ARTICLE•Appetite•2022•Cited by: 1•References: 41

  • Reasons, willingness, and intention to be a foster family

    Open Access•Eunice Magalhães, P Costa et al.•ARTICLE•Children and Youth Services Review•2022•References: 28

  • Opposition to Immigration and (Anti‐)Environmentalism

    Open Access•João Graça•ARTICLE•Applied Psychology•2021

    The social dominance–environmentalism nexus proposes that orientations for inequality and domination are expressed both in human–human and human–nature relations. In two studies, the present work applies and extends this proposition to understand endorsement of environmental values, concern with climate change, support for climate policies, and responsibility for climate action. In study one, using a representative random sample from Portugal ( N…

  • Consumer perceptions of conventional and alternative protein sources

    Open Access•Catarina Possidónio, Marília Prada et al.•ARTICLE•Appetite•2021•Cited by: 5•References: 41

  • From Pets to Pests

    Catarina Possidónio, Jared Piazza et al.•ARTICLE•Anthrozoös•2021•Cited by: 2•References: 36

    Positive relationships with pets can sometimes foster more positive judgments of other animals. The present study sought to examine the scope of this “pets as ambassadors” effect in relation to four meaningful animal categories (companion, farmed, predator, and pest) derived from the Animal Images Database (Animal.ID). The Animal.ID contains ratings from 376 Portuguese individuals on pet attachment and several dimensions related to animal attribu…

  • Green Light for Climate-friendly Food Transitions? Communicating Legal Innovation Increases Consumer Support for Meat Curtailment Policies

    João Graça, Sónia Goulart Cardoso et al.•ARTICLE•Environmental Communication•2020

    In light of increasing calls for environmental policies that reduce meat consumption and promote more plant-based diets (i.e. Meat Curtailment Policies, MCPs), this study aimed to increase knowledge on how consumers may react to these policies. Participants (N = 784) were randomly presented with a small real news piece about an actual law approval referring to a MCP, or assigned to a no-information control condition. The study measured a set of i…

  • Reducing meat consumption and following plant-based diets

    Open Access•João Graça, Cristina Godinho et al.•ARTICLE•Trends in Food Science & Technology•2019

  • Consumption orientations may support (or hinder) transitions to more plant-based diets

    Open Access•João Graça, Monica Truninger et al.•ARTICLE•Appetite•2019•Cited by: 12•References: 43

  • Meat, beyond the plate. Data-driven hypotheses for understanding consumer willingness to adopt a more plant-based diet

    Open Access•João Graça, Abílio Oliveira et al.•ARTICLE•Appetite•2015•Cited by: 34•References: 57

  • Attached to meat? (Un)Willingness and intentions to adopt a more plant-based diet

    Open Access•João Graça, Maria Manuela Calheiros et al.•ARTICLE•Appetite•2015•Cited by: 79•References: 58

  • Moral Disengagement in Harmful but Cherished Food Practices? An Exploration into the Case of Meat

    Open Access•João Graça, Maria Manuela Calheiros et al.•ARTICLE•Journal of Agricultural and…•2014•Cited by: 15•References: 6

  • From assessing needs to designing and evaluating programs

    Open Access•Maria Manuela Calheiros, João Graça et al.•ARTICLE•Children and Youth Services Review•2014•References: 35

Next
  • Attached to meat? (Un)Willingness and intentions to adopt a more plant-based diet

    Open Access•João Graça, Maria Manuela Calheiros et al.•ARTICLE•Appetite•2015•Cited by: 79•References: 58

  • Meat, beyond the plate. Data-driven hypotheses for understanding consumer willingness to adopt a more plant-based diet

    Open Access•João Graça, Abílio Oliveira et al.•ARTICLE•Appetite•2015•Cited by: 34•References: 57

  • Moral Disengagement in Harmful but Cherished Food Practices? An Exploration into the Case of Meat

    Open Access•João Graça, Maria Manuela Calheiros et al.•ARTICLE•Journal of Agricultural and…•2014•Cited by: 15•References: 6

  • Consumption orientations may support (or hinder) transitions to more plant-based diets

    Open Access•João Graça, Monica Truninger et al.•ARTICLE•Appetite•2019•Cited by: 12•References: 43

  • Consumer perceptions of conventional and alternative protein sources

    Open Access•Catarina Possidónio, Marília Prada et al.•ARTICLE•Appetite•2021•Cited by: 5•References: 41

  • Why do people become foster parents and how to recruit new families? A multi-informant study

    Open Access•Sofia Ferreira, Eunice Magalhães et al.•ARTICLE•Children and Youth Services Review•2025•Cited by: 2•References: 4

  • Vegetarian, vegan, or plant-based? Comparing how different labels influence consumer evaluations of plant-based foods

    Open Access•Matthew B Ruby, João Graça et al.•ARTICLE•Appetite•2024•Cited by: 2•References: 52

    Market actors have a role to play in enabling sustainable food transitions. One challenge for these actors is how to promote plant-based foods in ways that appeal to a growing number of consumers. Here we test how different plant-based related labels affect consumer appraisals of a range of foods (cookies, sausages, cheese, chocolate, pasta). In two studies (pre-registered; NUSA = 1148, NGermany = 491), we examined the effects of a ‘vegetarian’, …

  • From Pets to Pests

    Catarina Possidónio, Jared Piazza et al.•ARTICLE•Anthrozoös•2021•Cited by: 2•References: 36

    Positive relationships with pets can sometimes foster more positive judgments of other animals. The present study sought to examine the scope of this “pets as ambassadors” effect in relation to four meaningful animal categories (companion, farmed, predator, and pest) derived from the Animal Images Database (Animal.ID). The Animal.ID contains ratings from 376 Portuguese individuals on pet attachment and several dimensions related to animal attribu…

  • Insights into parents' and teachers' support for policies promoting increased plant-based eating in schools

    Open Access•Lisa Roque, Lúcia Campos et al.•ARTICLE•Appetite•2023•Cited by: 1•References: 57

    Global environmental and public health challenges related to current food systems call for large-scale shifts towards increasingly plant-based diets, especially in Western meat-centric societies. School meal systems can play a role in these changes due to their widespread prevalence and multi-sectoral impact. However, there is a lack of evidence about how adults involved in the school meals system perceive school-based pro-environmental food poli…

  • An appetite for meat? Disentangling the influence of animal resemblance and familiarity

    Open Access•Catarina Possidónio, Jared Piazza et al.•ARTICLE•Appetite•2022•Cited by: 1•References: 41

  • Learning Tractable Word Alignment Models with Complex Constraints

    Open Access•João Graça, João V Graça et al.•ARTICLE•Computational Linguistics•2010•References: 1

    Word-level alignment of bilingual text is a critical resource for a growing variety of tasks. Probabilistic models for word alignment present a fundamental trade-off between richness of captured constraints and correlations versus efficiency and tractability of inference. In this article, we use the Posterior Regularization framework (Graça, Ganchev, and Taskar 2007) to incorporate complex constraints into probabilistic models during learning wit…

  • Moral Disengagement in Harmful but Cherished Food Practices? An Exploration into the Case of Meat

    Open Access•João Graça, Maria Manuela Calheiros et al.•ARTICLE•Journal of Agricultural and…•2014•Cited by: 15•References: 6

  • From assessing needs to designing and evaluating programs

    Open Access•Maria Manuela Calheiros, João Graça et al.•ARTICLE•Children and Youth Services Review•2014•References: 35

  • Meat, beyond the plate. Data-driven hypotheses for understanding consumer willingness to adopt a more plant-based diet

    Open Access•João Graça, Abílio Oliveira et al.•ARTICLE•Appetite•2015•Cited by: 34•References: 57

  • Attached to meat? (Un)Willingness and intentions to adopt a more plant-based diet

    Open Access•João Graça, Maria Manuela Calheiros et al.•ARTICLE•Appetite•2015•Cited by: 79•References: 58

  • Reducing meat consumption and following plant-based diets

    Open Access•João Graça, Cristina Godinho et al.•ARTICLE•Trends in Food Science & Technology•2019

  • Consumption orientations may support (or hinder) transitions to more plant-based diets

    Open Access•João Graça, Monica Truninger et al.•ARTICLE•Appetite•2019•Cited by: 12•References: 43

  • Green Light for Climate-friendly Food Transitions? Communicating Legal Innovation Increases Consumer Support for Meat Curtailment Policies

    João Graça, Sónia Goulart Cardoso et al.•ARTICLE•Environmental Communication•2020

    In light of increasing calls for environmental policies that reduce meat consumption and promote more plant-based diets (i.e. Meat Curtailment Policies, MCPs), this study aimed to increase knowledge on how consumers may react to these policies. Participants (N = 784) were randomly presented with a small real news piece about an actual law approval referring to a MCP, or assigned to a no-information control condition. The study measured a set of i…

  • Opposition to Immigration and (Anti‐)Environmentalism

    Open Access•João Graça•ARTICLE•Applied Psychology•2021

    The social dominance–environmentalism nexus proposes that orientations for inequality and domination are expressed both in human–human and human–nature relations. In two studies, the present work applies and extends this proposition to understand endorsement of environmental values, concern with climate change, support for climate policies, and responsibility for climate action. In study one, using a representative random sample from Portugal ( N…

  • Consumer perceptions of conventional and alternative protein sources

    Open Access•Catarina Possidónio, Marília Prada et al.•ARTICLE•Appetite•2021•Cited by: 5•References: 41

  • From Pets to Pests

    Catarina Possidónio, Jared Piazza et al.•ARTICLE•Anthrozoös•2021•Cited by: 2•References: 36

    Positive relationships with pets can sometimes foster more positive judgments of other animals. The present study sought to examine the scope of this “pets as ambassadors” effect in relation to four meaningful animal categories (companion, farmed, predator, and pest) derived from the Animal Images Database (Animal.ID). The Animal.ID contains ratings from 376 Portuguese individuals on pet attachment and several dimensions related to animal attribu…

  • Enabling sustainable food transitions in schools

    Open Access•João Graça, Lisa Roque et al.•ARTICLE•British Food Journal•2022

    Purpose Recent reviews and reports have highlighted the need for integrated, context-specific efforts to enable sustainable food transitions. This study aimed to identify pathways to promote healthier and more environmentally friendly food practices in school contexts, with a focus on increased plant-based eating. Design/methodology/approach The study used a systemic approach with data collected from relevant stakeholders in an EU country (Portug…

  • An appetite for meat? Disentangling the influence of animal resemblance and familiarity

    Open Access•Catarina Possidónio, Jared Piazza et al.•ARTICLE•Appetite•2022•Cited by: 1•References: 41

  • Reasons, willingness, and intention to be a foster family

    Open Access•Eunice Magalhães, P Costa et al.•ARTICLE•Children and Youth Services Review•2022•References: 28

  • Promoting plant-based eating in meat-centric meal contexts

    Open Access•David Guedes, Vasco Brazão et al.•ARTICLE•Public Health Nutrition•2023

    Objective: Shifting from meat-centric to plant-rich diets may help to enable healthier and more sustainable food systems. Here we present the results of a 1-week intervention to promote plant-based eating in a meat-centric food context (i.e. canteen). Design: The intervention included environmental restructuring strategies (e.g. promotional materials and menu redevelopment) and improvements to the offer of plant-based meals. The evaluation (sales…

  • How to enable healthier and more sustainable food practices in collective meal contexts

    Open Access•João Graça, Lúcia Campos et al.•ARTICLE•Appetite•2023

    Collective meal contexts such as restaurants, cafeterias and canteens can help accelerate transitions to healthier and more sustainable diets. However, evidence from intervention studies on these contexts lacks integration. This scoping review aimed to map determinants of dietary change in collective meal contexts across multiple settings, interventions, target groups, and target behaviors. The review provided two main outcomes: (i) identifying i…

  • Insights into parents' and teachers' support for policies promoting increased plant-based eating in schools

    Open Access•Lisa Roque, Lúcia Campos et al.•ARTICLE•Appetite•2023•Cited by: 1•References: 57

    Global environmental and public health challenges related to current food systems call for large-scale shifts towards increasingly plant-based diets, especially in Western meat-centric societies. School meal systems can play a role in these changes due to their widespread prevalence and multi-sectoral impact. However, there is a lack of evidence about how adults involved in the school meals system perceive school-based pro-environmental food poli…

  • Perceived barriers, drivers and enablers to becoming a foster family

    Open Access•Catarina Anjos, Eunice Magalhães et al.•ARTICLE•Children and Youth Services Review•2023•References: 23

  • Communicating Trends in Sustainability Transitions

    Open Access•Irene Malta, John Hoeks et al.•ARTICLE•Environmental Communication•2024

    An emerging line of research has been exploring how changes in social norms can lay the ground for shifts toward sustainability. This preregistered study investigated the influence of communicating static and dynamic norms (2 Static x 2 Dynamic, between-subjects design) on respondents' beliefs, intentions, information-seeking behavior, and policy support regarding plant-based food. Here, static norms referred to a minority of consumers who believ…

  • Exploring public support for farmed animal welfare policy and advocacy across 23 countries

    Open Access•Christopher J Bryant, Christopher J Hopwood et al.•ARTICLE•Psychology of Human-Animal…•2024

    Farmed animal policy and advocacy efforts both attempt to generate and depend upon public support. However, relatively little is known about the factors that predict support for animal protection legislation and advocacy across the globe. We analyse data from a large international survey (23 countries, n = 20,966) alongside other data sources on animal advocacy to investigate knowledge of factory farming, the connection between attitudes towards …

  • Vegetarian, vegan, or plant-based? Comparing how different labels influence consumer evaluations of plant-based foods

    Open Access•Matthew B Ruby, João Graça et al.•ARTICLE•Appetite•2024•Cited by: 2•References: 52

    Market actors have a role to play in enabling sustainable food transitions. One challenge for these actors is how to promote plant-based foods in ways that appeal to a growing number of consumers. Here we test how different plant-based related labels affect consumer appraisals of a range of foods (cookies, sausages, cheese, chocolate, pasta). In two studies (pre-registered; NUSA = 1148, NGermany = 491), we examined the effects of a ‘vegetarian’, …

  • Theory‐Driven Factors Related to the Decision to Become a Foster Caregiver Among Portuguese Adults

    Open Access•Sofia Ferreira, Eunice Magalhães et al.•ARTICLE•Child & Family Social Work•2025•References: 9

    The persistent shortage of foster families remains a global concern. To support recruitment efforts, it is important to understand which factors are associated with different types of engagement with foster care among community samples. This study examined how several theory‐informed psychological and contextual variables (e.g., self‐efficacy, motivations, time availability and planning) were associated with awareness, willingness and intention t…

  • Associations between motivations for and against eating meat with four types of meat engagement

    Open Access•Maxim Trenkenschuh, João Graça et al.•ARTICLE•Appetite•2025•References: 44

    Because of its negative consequences for animal welfare, human health, and the environment, many individuals and institutions are interested in reducing meat consumption. To achieve this goal, it is important to understand the reasons people have both to eat meat (e.g., liking the taste) and to avoid it (e.g., environmental concerns), and how these reasons relate to meat engagement. However, existing research often examines motivations and outcom…

  • Why do people become a foster parent? Insights from a national study

    Open Access•Eunice Magalhães, Helena Carvalho et al.•ARTICLE•Children and Youth Services Review•2025•References: 3

  • Why do people become foster parents and how to recruit new families? A multi-informant study

    Open Access•Sofia Ferreira, Eunice Magalhães et al.•ARTICLE•Children and Youth Services Review•2025•Cited by: 2•References: 4

Psychology (19 works) · Agriculture Sustainability and Environmental Impact (15 works) · Food Waste Reduction and Sustainability (10 works) · Medicine (10 works) · Sociology (9 works) · Business (8 works) · Social Psychology (8 works) · Environmental Education and Sustainability (7 works) · Marketing (7 works) · Organic Food and Agriculture (6 works)

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