César Garcia
Biographic Data
| ID | 3889732 |
|---|---|
| NAME | César Garcia |
| GIVEN NAMES | César |
| FAMILY NAME | Garcia |
| SIGNATURE | GARCIA C |
| AFFILIATIONS | Central Washington University |
| ORCID | 0000-0003-4866-2970 |
| VERIFIED | Yes |
| TOTAL WORKS | 20 |
| TOTAL CITATIONS | 9 |
| AUTHOR COUNT | 20 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 1985 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 2 |
From Sport to Postsport
This article examines the transformation of Real Madrid through the redevelopment of the Santiago Bernabéu Stadium, framing the club as a paradigmatic case of a postsport organization. Drawing on a mixed-methods design, the study combines an interpretive qualitative synthesis of secondary sources with a quantitative economic assessment to explore how infrastructural investment, commercial diversification, and media-oriented strategies have reshap…
Branding Suspense
This paper explores Alfred Hitchcock’s pioneering use of visual media to construct a personal brand that transcended the role of film director and established him as a cultural icon. Drawing on visual methodologies and a qualitative biographical approach, the study argues that Hitchcock exemplifies a form of proto-visual branding, using narrative and aesthetic cohesion across media platforms to maintain both popular appeal and critical legitimacy…
Public relations and storytelling in Basque nationalism after ETA
The identity of most existing nations is based on myths and built upon stories that bring nationals together, highlighting certain attributes, minimizing others, and emphasizing differences with the neighbors. Basque nationalism storytelling is not different. This article analyses the hegemonic nationalist storytelling in the Basque region after the dissolution of ETA. It explores the elements of the modern Basque nationalism narrative by analyzi…
Comunicación estratégica y relaciones públicas en la filosofía de Byung-Chul Han
This article takes a communicative approach to the work by Byung-Chul Han. The philosopher criticises how advertisers and organisations, through the incessant and abundant supply of information, have appropriated the public sphere by excessively emphasising storytelling. Han advocates for materialism, condemns the inflation of storytelling and suggests the need for message ecology to make the public sphere less distracting and more sustainable. T…
Sports Heroes and the Invulnerability of Their Reputation to Sportswashing
Sport celebrities have become prominent figures in pop culture. When their reputation and fame increase, they often partner with nonsport industries to gain business. Their representation of classical hero values protects them in the case of perceived misbehaviors and crises. One of those cases of perceived misbehavior is their participation in “sportswashing campaigns,” which do not seem to have major reputational consequences for them. Rafael N…
De-westernizing public relations
This article highlights diversity and pluralism in the field of public relations. It challenges the normative ideals that books have traditionally taught us about how communication between organizations and their public should be. A review of the importance of personal and patronage relationships in non-western countries from every continent (Latin America and Southern Europe, China, India and Sub-Saharan Africa) shows a rich and complex reality …
Are Soccer Organizations More Resilient in Crisis Situations? A Scholarly Commentary on the Audiotape Scandal of Real Madrid’s President
In July 2021, numerous audio recordings dating back to 2006 through 2012 were leaked. In them, Real Madrid’s President Florentino Pérez was heard insulting some of the most beloved legends of Real Madrid fans, including celebrity Cristiano Ronaldo. Despite his lack of manners, the seriousness of the president’s insults, and the lack of a formal apology, the images of Pérez and Real Madrid barely suffered because of this incident. This scholarly c…
El reto de la medición de audiencias tradicionales y digitales en un mercado global
Este monográfico titulado Audiencias y nuevas formas de emisión: lineal, bajo demanda, streaming y/o social cuenta con cinco artículos que representan la complejidad del fenómeno de las audiencias de una manera transversal desde diferentes perspectivas: el consumo de televisión tradicional, las visualizaciones de Netflix, la audiencia social de plataformas de video, los nuevos gustos de los espectadores por los formatos verticales impulsados por …
The Impacts Of Symmetry In Architecture And Urbanism
This scientific article analyzes the impacts of symmetry in architecture and urbanism, and how this characteristic can influence the design and development of urban environments. The relationship between symmetry and aesthetic perception is examined, as well as its influence on functionality and human experience in the built environment. Through a solid theoretical framework and rigorous research methodology, the different approaches used in the …
Salvador Dalí’s legacy in the history of public relations
This article highlights the importance of Salvador Dalí as a pioneer in the history of public relations (PR). The Catalan painter displayed intense PR and publicity activity in a number of venues, such as media relations, events and performances, creation of content in fashion magazines, movies, TV and collaborations with a variety of industries, which helped him to build a global reputation and reach the status of star in the popular culture are…
Communication and power in the President of Real Madrid
Florentino Pérez is the most successful president of soccer organizations in the world. His leadership in Real Madrid is uncontested. This paper explores his use of communication and power. It delves into how Pérez's use of communication parallels the one recommended by four great masters who wrote during the Renaissance and Baroque periods about using communication to project power: Nicolo Machiavelli, Baltasar Gracián, Francesco Guicciardini or…
Challenging hegemony and power in the sixteenth century
This article applies La Boétie’s concept of voluntary servitude to public relations historiography through a historic-critical analysis. Written in the same Renaissance era than other early history books of the history of public relations such as Machiavelli’s The Prince, The discourse of voluntary servitude (1552-1553) reveals to the publics the power that would lie in their refusal to engage with the authority (or in other words, the state, the…
When an Efficient Use of Strategic Communication (Public Diplomacy and Public Relations) to Internationalize a Domestic Conflict Is Not Enough to Gain International Political Support
One of the main goals of the Catalan nationalist movement toward independence initiated in 2012 was to internationalize the conflict between, in theory, two sides: Catalonia and Spain. In the case of Catalonia, its storytelling tried to offer to the world the view of an entire society intensely mobilized in pro of freedom and independence by peaceful methods, while Spain would be incarnated in an elitist irreducible and defensive government close…
Real Madrid and public relations
Real Madrid is one of the leading sport organizations in the world in terms of finances, fans and awards, a status gained in large part due to its values. Using a critical/historical method, this paper examines the role of public relations in how Real Madrid communicates its values with club members and international fans, focusing on the years 2000 to present. For that purpose, this article uses the circuit of culture and its five moments – regu…
The Power of Myths and Storytelling in Nation Building
Background There is no nation without its origin story. The recent success of the Catalan campaign for independence (2012–2015) can be explained by a strong capacity to build and convey a story capable of informing, persuading, and eliciting emotional responses from Catalans and other Spaniards. Analysis The recent Catalan nationalism narrative has been forged by updating the foundational myths of Catalan nationalism through four main plots—quest…
Synergizing global tools to monitor progress towards land degradation neutrality
Using Strategic Communication for Nation-Building in Contemporary Spain
This article analyzes the use of strategic communication for nation-building purposes in the case of regions, or the so-called “stateless nations” of contemporary Spain. It describes the case of the Basque Country region where successive nationalist governments over the last 30 years have used soft and hard power methods for this purpose. The soft power methods have consisted fundamentally of the use of mass media campaigns and funded institution…
Diffusion Theory and Knowledge Dissemination, Utilization, and Integration in Public Health
Legislators and their scientific beneficiaries express growing concerns that the fruits of their investment in health research are not reaching the public, policy makers, and practitioners with evidence-based practices. Practitioners and the public lament the lack of relevance and fit of evidence that reaches them and barriers to their implementation of it. Much has been written about this gap in medicine, much less in public health. We review th…
Walter Lippmann and George Santayana
Posições atuais em torno da reforma agrária
Sem resumo
Synergizing global tools to monitor progress towards land degradation neutrality
When an Efficient Use of Strategic Communication (Public Diplomacy and Public Relations) to Internationalize a Domestic Conflict Is Not Enough to Gain International Political Support
One of the main goals of the Catalan nationalist movement toward independence initiated in 2012 was to internationalize the conflict between, in theory, two sides: Catalonia and Spain. In the case of Catalonia, its storytelling tried to offer to the world the view of an entire society intensely mobilized in pro of freedom and independence by peaceful methods, while Spain would be incarnated in an elitist irreducible and defensive government close…
Real Madrid and public relations
Real Madrid is one of the leading sport organizations in the world in terms of finances, fans and awards, a status gained in large part due to its values. Using a critical/historical method, this paper examines the role of public relations in how Real Madrid communicates its values with club members and international fans, focusing on the years 2000 to present. For that purpose, this article uses the circuit of culture and its five moments – regu…
Using Strategic Communication for Nation-Building in Contemporary Spain
This article analyzes the use of strategic communication for nation-building purposes in the case of regions, or the so-called “stateless nations” of contemporary Spain. It describes the case of the Basque Country region where successive nationalist governments over the last 30 years have used soft and hard power methods for this purpose. The soft power methods have consisted fundamentally of the use of mass media campaigns and funded institution…
Posições atuais em torno da reforma agrária
Sem resumo
Walter Lippmann and George Santayana
Diffusion Theory and Knowledge Dissemination, Utilization, and Integration in Public Health
Legislators and their scientific beneficiaries express growing concerns that the fruits of their investment in health research are not reaching the public, policy makers, and practitioners with evidence-based practices. Practitioners and the public lament the lack of relevance and fit of evidence that reaches them and barriers to their implementation of it. Much has been written about this gap in medicine, much less in public health. We review th…
Using Strategic Communication for Nation-Building in Contemporary Spain
This article analyzes the use of strategic communication for nation-building purposes in the case of regions, or the so-called “stateless nations” of contemporary Spain. It describes the case of the Basque Country region where successive nationalist governments over the last 30 years have used soft and hard power methods for this purpose. The soft power methods have consisted fundamentally of the use of mass media campaigns and funded institution…
The Power of Myths and Storytelling in Nation Building
Background There is no nation without its origin story. The recent success of the Catalan campaign for independence (2012–2015) can be explained by a strong capacity to build and convey a story capable of informing, persuading, and eliciting emotional responses from Catalans and other Spaniards. Analysis The recent Catalan nationalism narrative has been forged by updating the foundational myths of Catalan nationalism through four main plots—quest…
Synergizing global tools to monitor progress towards land degradation neutrality
Real Madrid and public relations
Real Madrid is one of the leading sport organizations in the world in terms of finances, fans and awards, a status gained in large part due to its values. Using a critical/historical method, this paper examines the role of public relations in how Real Madrid communicates its values with club members and international fans, focusing on the years 2000 to present. For that purpose, this article uses the circuit of culture and its five moments – regu…
Challenging hegemony and power in the sixteenth century
This article applies La Boétie’s concept of voluntary servitude to public relations historiography through a historic-critical analysis. Written in the same Renaissance era than other early history books of the history of public relations such as Machiavelli’s The Prince, The discourse of voluntary servitude (1552-1553) reveals to the publics the power that would lie in their refusal to engage with the authority (or in other words, the state, the…
When an Efficient Use of Strategic Communication (Public Diplomacy and Public Relations) to Internationalize a Domestic Conflict Is Not Enough to Gain International Political Support
One of the main goals of the Catalan nationalist movement toward independence initiated in 2012 was to internationalize the conflict between, in theory, two sides: Catalonia and Spain. In the case of Catalonia, its storytelling tried to offer to the world the view of an entire society intensely mobilized in pro of freedom and independence by peaceful methods, while Spain would be incarnated in an elitist irreducible and defensive government close…
Are Soccer Organizations More Resilient in Crisis Situations? A Scholarly Commentary on the Audiotape Scandal of Real Madrid’s President
In July 2021, numerous audio recordings dating back to 2006 through 2012 were leaked. In them, Real Madrid’s President Florentino Pérez was heard insulting some of the most beloved legends of Real Madrid fans, including celebrity Cristiano Ronaldo. Despite his lack of manners, the seriousness of the president’s insults, and the lack of a formal apology, the images of Pérez and Real Madrid barely suffered because of this incident. This scholarly c…
El reto de la medición de audiencias tradicionales y digitales en un mercado global
Este monográfico titulado Audiencias y nuevas formas de emisión: lineal, bajo demanda, streaming y/o social cuenta con cinco artículos que representan la complejidad del fenómeno de las audiencias de una manera transversal desde diferentes perspectivas: el consumo de televisión tradicional, las visualizaciones de Netflix, la audiencia social de plataformas de video, los nuevos gustos de los espectadores por los formatos verticales impulsados por …
The Impacts Of Symmetry In Architecture And Urbanism
This scientific article analyzes the impacts of symmetry in architecture and urbanism, and how this characteristic can influence the design and development of urban environments. The relationship between symmetry and aesthetic perception is examined, as well as its influence on functionality and human experience in the built environment. Through a solid theoretical framework and rigorous research methodology, the different approaches used in the …
Salvador Dalí’s legacy in the history of public relations
This article highlights the importance of Salvador Dalí as a pioneer in the history of public relations (PR). The Catalan painter displayed intense PR and publicity activity in a number of venues, such as media relations, events and performances, creation of content in fashion magazines, movies, TV and collaborations with a variety of industries, which helped him to build a global reputation and reach the status of star in the popular culture are…
Communication and power in the President of Real Madrid
Florentino Pérez is the most successful president of soccer organizations in the world. His leadership in Real Madrid is uncontested. This paper explores his use of communication and power. It delves into how Pérez's use of communication parallels the one recommended by four great masters who wrote during the Renaissance and Baroque periods about using communication to project power: Nicolo Machiavelli, Baltasar Gracián, Francesco Guicciardini or…
De-westernizing public relations
This article highlights diversity and pluralism in the field of public relations. It challenges the normative ideals that books have traditionally taught us about how communication between organizations and their public should be. A review of the importance of personal and patronage relationships in non-western countries from every continent (Latin America and Southern Europe, China, India and Sub-Saharan Africa) shows a rich and complex reality …
Comunicación estratégica y relaciones públicas en la filosofía de Byung-Chul Han
This article takes a communicative approach to the work by Byung-Chul Han. The philosopher criticises how advertisers and organisations, through the incessant and abundant supply of information, have appropriated the public sphere by excessively emphasising storytelling. Han advocates for materialism, condemns the inflation of storytelling and suggests the need for message ecology to make the public sphere less distracting and more sustainable. T…
Sports Heroes and the Invulnerability of Their Reputation to Sportswashing
Sport celebrities have become prominent figures in pop culture. When their reputation and fame increase, they often partner with nonsport industries to gain business. Their representation of classical hero values protects them in the case of perceived misbehaviors and crises. One of those cases of perceived misbehavior is their participation in “sportswashing campaigns,” which do not seem to have major reputational consequences for them. Rafael N…
From Sport to Postsport
This article examines the transformation of Real Madrid through the redevelopment of the Santiago Bernabéu Stadium, framing the club as a paradigmatic case of a postsport organization. Drawing on a mixed-methods design, the study combines an interpretive qualitative synthesis of secondary sources with a quantitative economic assessment to explore how infrastructural investment, commercial diversification, and media-oriented strategies have reshap…
Branding Suspense
This paper explores Alfred Hitchcock’s pioneering use of visual media to construct a personal brand that transcended the role of film director and established him as a cultural icon. Drawing on visual methodologies and a qualitative biographical approach, the study argues that Hitchcock exemplifies a form of proto-visual branding, using narrative and aesthetic cohesion across media platforms to maintain both popular appeal and critical legitimacy…
Public relations and storytelling in Basque nationalism after ETA
The identity of most existing nations is based on myths and built upon stories that bring nationals together, highlighting certain attributes, minimizing others, and emphasizing differences with the neighbors. Basque nationalism storytelling is not different. This article analyses the hegemonic nationalist storytelling in the Basque region after the dissolution of ETA. It explores the elements of the modern Basque nationalism narrative by analyzi…
Sociology (13 works) · Political science (12 works) · Law (10 works) · Law (9 works) · Public Relations and Crisis Communication (7 works) · Art (6 works) · Humanities (6 works) · Politics (6 works) · Business (5 works) · History (5 works)