Comunicación estratégica y relaciones públicas en la filosofía de Byung-Chul Han
Una crítica promaterialista contra la hipertrofia del storytelling y la destrucción de la esfera pública
Bibliographic Data
| ID | 21777374 |
|---|---|
| Authors | César Garcia (0000-0003-4866-2970, ESIC University, corresponding author) |
| Year | 2025 |
| Pages | 169-182 |
| Publication date | 2025-01-01 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Doxa Comunicación Revista interdisciplinar de estudios de comunicación y ciencias sociales (JOURNAL) |
| Journal identifiers | ISSN: 1696-019X • E-ISSN: 2386-3978 |
| Publisher | Fundacion Universitaria San Pablo CEU (PUBLISHER) |
| DOI | 10.31921/doxacom.n40a2012 |
| OpenAlex | W4406005420 |
| Language | ES |
| References cited | 23 |
This article takes a communicative approach to the work by Byung-Chul Han. The philosopher criticises how advertisers and organisations, through the incessant and abundant supply of information, have appropriated the public sphere by excessively emphasising storytelling. Han advocates for materialism, condemns the inflation of storytelling and suggests the need for message ecology to make the public sphere less distracting and more sustainable. The author highlights that Han opens up new avenues for the development of the field of corporate communication and public relations by suggesting a novel concept of CSR that involves restricting message dissemination
Humanities · Political science · Ethics and bioethics in healthcare · Latin American Cultural Politics · Law, Ethics, and AI Impact · Philosophy
| Citation velocity | historical |
|---|---|
| Highly cited | No |