Haiyang Yang
Biographic Data
| ID | 4100954 |
|---|---|
| NAME | Haiyang Yang |
| GIVEN NAMES | Haiyang |
| FAMILY NAME | Yang |
| SIGNATURE | YANG H |
| AFFILIATIONS | Johns Hopkins University |
| ORCID | 0000-0001-9017-1847 |
| VERIFIED | Yes |
| TOTAL WORKS | 7 |
| TOTAL CITATIONS | 8 |
| AUTHOR COUNT | 7 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2015 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 2 |
Economic downturn and climate change
The Genesis Effect
This research shows that although the used and unused versions of a digital good (e.g., virtual apparel) are identical in every pixel and functionality, consumers tend to prefer the unused version. This 'genesis effect' occurs because consumers tend to perceive used (vs. unused) digital goods as virtually contaminated and because being permanently listed as the first (vs. subsequent) owner in the ownership record can confer a greater sense of sta…
How Resource Scarcity Influences the Preference for Counterhedonic Consumption
Eight studies show that resource scarcity can influence consumers' preference for counterhedonic consumption and that the sense of control is an underlying driver of this effect. Using a large-scale field dataset covering 82 countries over a 10-year period, study 1 showed that individuals from countries with greater resources consumed horror movies to a greater extent, but this pattern was not found for other movie genres such as romance or docum…
Factors Associated With Chinese Adults’ Vaccine Acceptance
This survey study assesses disparities in COVID-19 vaccine acceptance and identifies approaches to improve vaccination rates among adults in China
How an Epidemic Outbreak Impacts Happiness
3,000) conducted in China immediately before versus during the coronavirus outbreak, we found that the onset of the coronavirus epidemic led to a 74% drop in overall emotional well-being. Factors associated with the likelihood of contracting the disease (e.g., residing near the epicenter), extent of potential harm (e.g., being an elderly), and relational issues (e.g., those within a marriage) exacerbated the detrimental effect of the outbreak on …
Cryptocurrencies, China's sovereign digital currency (DCEP) and the US dollar system
The Central Bank of China is testing its Digital Currency Electronic Payment (DCEP) in the cities of Shenzhen, Suzhou, Chengdu and Xunan with the involvement of four large state-owned banks in the
Pursuing Attainment versus Maintenance Goals
This research examines how self-construal (i.e., independent vs. interdependent) and goal type (i.e., attainment vs. maintenance) are conceptually linked and jointly impact consumer behavior. The results of five experiments and one field study involving different operationalizations of self-construal and goal pursuit activities suggest that attainment (maintenance) goals can be more motivating for participants with a more independent (interdepend…
The Genesis Effect
This research shows that although the used and unused versions of a digital good (e.g., virtual apparel) are identical in every pixel and functionality, consumers tend to prefer the unused version. This 'genesis effect' occurs because consumers tend to perceive used (vs. unused) digital goods as virtually contaminated and because being permanently listed as the first (vs. subsequent) owner in the ownership record can confer a greater sense of sta…
Pursuing Attainment versus Maintenance Goals
This research examines how self-construal (i.e., independent vs. interdependent) and goal type (i.e., attainment vs. maintenance) are conceptually linked and jointly impact consumer behavior. The results of five experiments and one field study involving different operationalizations of self-construal and goal pursuit activities suggest that attainment (maintenance) goals can be more motivating for participants with a more independent (interdepend…
How Resource Scarcity Influences the Preference for Counterhedonic Consumption
Eight studies show that resource scarcity can influence consumers' preference for counterhedonic consumption and that the sense of control is an underlying driver of this effect. Using a large-scale field dataset covering 82 countries over a 10-year period, study 1 showed that individuals from countries with greater resources consumed horror movies to a greater extent, but this pattern was not found for other movie genres such as romance or docum…
Cryptocurrencies, China's sovereign digital currency (DCEP) and the US dollar system
The Central Bank of China is testing its Digital Currency Electronic Payment (DCEP) in the cities of Shenzhen, Suzhou, Chengdu and Xunan with the involvement of four large state-owned banks in the
Pursuing Attainment versus Maintenance Goals
This research examines how self-construal (i.e., independent vs. interdependent) and goal type (i.e., attainment vs. maintenance) are conceptually linked and jointly impact consumer behavior. The results of five experiments and one field study involving different operationalizations of self-construal and goal pursuit activities suggest that attainment (maintenance) goals can be more motivating for participants with a more independent (interdepend…
How an Epidemic Outbreak Impacts Happiness
3,000) conducted in China immediately before versus during the coronavirus outbreak, we found that the onset of the coronavirus epidemic led to a 74% drop in overall emotional well-being. Factors associated with the likelihood of contracting the disease (e.g., residing near the epicenter), extent of potential harm (e.g., being an elderly), and relational issues (e.g., those within a marriage) exacerbated the detrimental effect of the outbreak on …
Cryptocurrencies, China's sovereign digital currency (DCEP) and the US dollar system
The Central Bank of China is testing its Digital Currency Electronic Payment (DCEP) in the cities of Shenzhen, Suzhou, Chengdu and Xunan with the involvement of four large state-owned banks in the
Factors Associated With Chinese Adults’ Vaccine Acceptance
This survey study assesses disparities in COVID-19 vaccine acceptance and identifies approaches to improve vaccination rates among adults in China
How Resource Scarcity Influences the Preference for Counterhedonic Consumption
Eight studies show that resource scarcity can influence consumers' preference for counterhedonic consumption and that the sense of control is an underlying driver of this effect. Using a large-scale field dataset covering 82 countries over a 10-year period, study 1 showed that individuals from countries with greater resources consumed horror movies to a greater extent, but this pattern was not found for other movie genres such as romance or docum…
The Genesis Effect
This research shows that although the used and unused versions of a digital good (e.g., virtual apparel) are identical in every pixel and functionality, consumers tend to prefer the unused version. This 'genesis effect' occurs because consumers tend to perceive used (vs. unused) digital goods as virtually contaminated and because being permanently listed as the first (vs. subsequent) owner in the ownership record can confer a greater sense of sta…
Economic downturn and climate change
Psychology (4 works) · Computer Science (3 works) · Social Psychology (3 works) · Sociology (3 works) · China (2 works) · Consumer Behavior in Brand Consumption and Identification (2 works) · Economics (2 works) · Environmental health (2 works) · Medicine (2 works) · 2019-20 coronavirus outbreak (1 works)