How Resource Scarcity Influences the Preference for Counterhedonic Consumption
Bibliographic Data
| ID | 2237005 |
|---|---|
| Authors | Haiyang Yang (0000-0001-9017-1847, Johns Hopkins University, corresponding author), Kuangjie Zhang (0000-0002-8760-2316) |
| Editors | J Jeffrey Inman (0000-0003-0410-2242), Rebecca K Ratner (0000-0001-6897-3536) |
| Year | 2022 |
| Volume | 48 |
| Issue | 5 |
| Pages | 904-919 |
| Publication date | 2022-01-29 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Journal of Consumer Research (JOURNAL) |
| Journal identifiers | ISSN: 0093-5301 • E-ISSN: 1537-5277 |
| Publisher | Oxford University Press (PUBLISHER • GB) |
| DOI | 10.1093/jcr/ucab024 |
| OpenAlex | W3178512402 |
| Language | EN |
| Citations received | 14 |
| References cited | 40 |
Eight studies show that resource scarcity can influence consumers' preference for counterhedonic consumption and that the sense of control is an underlying driver of this effect. Using a large-scale field dataset covering 82 countries over a 10-year period, study 1 showed that individuals from countries with greater resources consumed horror movies to a greater extent, but this pattern was not found for other movie genres such as romance or documentary. The remaining studies used diverse experimental approaches and counterhedonic consumption contexts (e.g., movie, novel, haunted house attraction, game) to provide causal and process evidence. Specifically, inducing perceived resource scarcity lowered participants' preference for counterhedonic consumption (studies 2A-2C). Consistent with the sense-of-control-based mechanism, experimentally lowering participants' sense of control or boosting it moderated the effect of perceived resource scarcity on their preference for counterhedonic consumption (studies 3A and 3B). The degradation of the sense of control due to perceived resource scarcity mediated the effect (studies 4 and 5). These results add to the literature on conterhedonic consumption as well as resource scarcity and have important managerial implications
Consumption (sociology) · Economics · Microeconomics · Natural resource economics · Preference · Resource (disambiguation) · Resource scarcity · Scarcity · Sociology · Computer Science · Death Anxiety and Social Exclusion · Media Influence and Health · Psychology · Psychology of Moral and Emotional Judgment · Social Psychology
The effect of doll blind box uncertainty on consumers’ irrational consumption behavior
To wait, or not to wait
On seeing the self as a scarce resource
An integrative theory of resource discrepancies
The continuous participation of online charity fundraising games
The impact of subjective social class on subjective well-being
The impacts of donors’ perceived personal resource scarcity on their intentions to volunteer for low- and high-responsibility recipients
Message Framing in Consumer Food Conservation
Low Self-Concept Clarity Induces Scarcity Perceptions
The Arousal Effect
Unity or Estrangement Under Crises? Perceived Resource Scarcity Moderates the Effect of a Common Threat on Intergroup Cooperation
How financial constraints influence the preference for material versus experiential purchases
The effect of financial constraints on individual preferences for visual density
Four corners of the unsettling
The experience of motivation
A Self‐Regulatory Model of Resource Scarcity
Locus of control and learned helplessness.
Lacking Control Increases Illusory Pattern Perception
When the Economy Falters, Do People Spend or Save? Responses to Resource Scarcity Depend on Childhood Environments
Hedonic Consumption
Some Consequences of Having Too Little
How an Epidemic Outbreak Impacts Happiness
Development and validation of brief measures of positive and negative affect
Responses to Scarcity
Relations among emotion, appraisal, and emotional action readiness
Beyond pleasure and pain
Affect Grid
How money buys happiness
Effects of an opposite-gender companion's affect to horror on distress, delight, and attraction
Establishing a causal chain
Patterns of cognitive appraisal in emotion
Sense of control under uncertainty depends on people’s childhood environment
Control or Defense? Depression and the Sense of Control over Good and Bad Outcomes
Social Exclusion and Consumer Switching Behavior
Selling Pain to the Saturated Self
Control Deprivation Motivates Acquisition of Utilitarian Products
Creating When You Have Less
Seeking Lasting Enjoyment with Limited Money
Getting Ahead of the Joneses
Productivity Orientation and the Consumption of Collectable Experiences
On the Consumption of Negative Feelings
| Unique citing works | 14 |
|---|---|
| Citations per year | 4,67 |
| Citation span | 2023 - 2026 (4) |
| Citation velocity | current |
| Highly cited | No |
| Citation types | Neutral: 13 |