Laura Zizka
Biographic Data
| ID | 4625946 |
|---|---|
| NAME | Laura Zizka |
| GIVEN NAMES | Laura |
| FAMILY NAME | Zizka |
| SIGNATURE | ZIZKA L |
| AFFILIATIONS | HES-SO University of Applied Sciences and Arts Western Switzerland |
| ORCID | 0000-0001-5835-685X |
| VERIFIED | Yes |
| TOTAL WORKS | 7 |
| TOTAL CITATIONS | 1 |
| AUTHOR COUNT | 7 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2020 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 1 |
A matrix to implement blended learning into higher education institutions
Education has always been subject to current trends, such as adopting new technologies or integrating digitalization into traditional courses. Technology has already become more prevalent in Higher Education Institutions (HEIs), leading to new developments in how students learn and how faculty members disseminate knowledge. During the pandemic, HEI stakeholders adapted traditional courses to online environments, implementing new tools to enhance …
From theory to practice
The urgency to find sustainable solutions in a seemingly non-sustainable industry, i.e., hospitality, has been debated among academics and hospitality stakeholders. Although there is unquestionable need to implement sustainability actions and initiatives, they remain ordinary and basic and within the same parameters as decades ago. In this research note, we sought hospitality managers and asked them to offer alternative solutions that could be co…
Toward the institutionalization of social sustainability
This study applies framework analysis to understand how hospitality and tourism organizations can institutionalize social sustainability as a recursive, capability-driven governance process. Drawing on an integrated framework of dynamic capabilities, institutional, and stakeholder theories, we analyze data from multiple workshops with hospitality and tourism managers to identify how firms embed social sustainability into organizational routines a…
Sustainable Horizons
A review of environmental, social, and governance (ESG) reports shows that firms in the hospitality industry often take an external, fragmented approach to ESG reporting, failing to consider the sector’s diverse stakeholder groups and unique operational challenges. Integrating stakeholder salience theory and sustainability materiality framework, we examine the current ESG issues reported by hospitality firms to offer preliminary directions for ES…
Egyptian crises and destination brand image
Previous research has shown that a country’s perceived image during and after the crisis affects tourism, yet the impact of communications on the holistic destination brand image in a sustained crisis remains limited. Based on a case study of Egypt of the Arab spring and the Covid-19 pandemic, this study investigates the effectiveness of strategies to alter one destination’s image. Due to the recurring recoveries in Egyptian tourism, we believe t…
‘We are open again (and again)’
During any crisis, how a company communicates will determine how much reputational capital is spent and how quickly the company can recover. Extending the Situational Crisis Communication Theory (SCCT) to hotel websites and social media, this paper investigates Swiss hotels’ messages during this crisis to repair their image, bolster their reputation, and attract customers back to Swiss destinations. From June 2020 to August 2021, messages from Sw…
Kitro
This teaching case addresses sustainable hospitality in Asia-Pacific, specifically practices to reduce food waste. Hospitality and foodservice firms often require a third party to manage the introduction of sustainable practices. KITRO is a Swiss start-up developing waste management systems. In this notional case, KITRO plans to enter the Asia-Pacific market to expand their business. The teaching case offers opportunities to address the growing i…
Kitro
This teaching case addresses sustainable hospitality in Asia-Pacific, specifically practices to reduce food waste. Hospitality and foodservice firms often require a third party to manage the introduction of sustainable practices. KITRO is a Swiss start-up developing waste management systems. In this notional case, KITRO plans to enter the Asia-Pacific market to expand their business. The teaching case offers opportunities to address the growing i…
Kitro
This teaching case addresses sustainable hospitality in Asia-Pacific, specifically practices to reduce food waste. Hospitality and foodservice firms often require a third party to manage the introduction of sustainable practices. KITRO is a Swiss start-up developing waste management systems. In this notional case, KITRO plans to enter the Asia-Pacific market to expand their business. The teaching case offers opportunities to address the growing i…
Egyptian crises and destination brand image
Previous research has shown that a country’s perceived image during and after the crisis affects tourism, yet the impact of communications on the holistic destination brand image in a sustained crisis remains limited. Based on a case study of Egypt of the Arab spring and the Covid-19 pandemic, this study investigates the effectiveness of strategies to alter one destination’s image. Due to the recurring recoveries in Egyptian tourism, we believe t…
‘We are open again (and again)’
During any crisis, how a company communicates will determine how much reputational capital is spent and how quickly the company can recover. Extending the Situational Crisis Communication Theory (SCCT) to hotel websites and social media, this paper investigates Swiss hotels’ messages during this crisis to repair their image, bolster their reputation, and attract customers back to Swiss destinations. From June 2020 to August 2021, messages from Sw…
Sustainable Horizons
A review of environmental, social, and governance (ESG) reports shows that firms in the hospitality industry often take an external, fragmented approach to ESG reporting, failing to consider the sector’s diverse stakeholder groups and unique operational challenges. Integrating stakeholder salience theory and sustainability materiality framework, we examine the current ESG issues reported by hospitality firms to offer preliminary directions for ES…
A matrix to implement blended learning into higher education institutions
Education has always been subject to current trends, such as adopting new technologies or integrating digitalization into traditional courses. Technology has already become more prevalent in Higher Education Institutions (HEIs), leading to new developments in how students learn and how faculty members disseminate knowledge. During the pandemic, HEI stakeholders adapted traditional courses to online environments, implementing new tools to enhance …
From theory to practice
The urgency to find sustainable solutions in a seemingly non-sustainable industry, i.e., hospitality, has been debated among academics and hospitality stakeholders. Although there is unquestionable need to implement sustainability actions and initiatives, they remain ordinary and basic and within the same parameters as decades ago. In this research note, we sought hospitality managers and asked them to offer alternative solutions that could be co…
Toward the institutionalization of social sustainability
This study applies framework analysis to understand how hospitality and tourism organizations can institutionalize social sustainability as a recursive, capability-driven governance process. Drawing on an integrated framework of dynamic capabilities, institutional, and stakeholder theories, we analyze data from multiple workshops with hospitality and tourism managers to identify how firms embed social sustainability into organizational routines a…
Business (4 works) · Hospitality industry (4 works) · Marketing (4 works) · Sustainability (4 works) · Tourism (4 works) · Environmental Sustainability in Business (3 works) · Hospitality (3 works) · Advertising (2 works) · Destinations (2 works) · Diverse Aspects of Tourism Research (2 works)