From theory to practice

A research note on extraordinary pro-environmental behavior (Epeb) in the hospitality industry

Bibliographic Data

ID22423634
AuthorsLaura Zizka (0000-0001-5835-685X, EHL Hospitality Business School//HES-SO University of Applied Sciences and Arts Western Switzerland), Alvaro Dias (0000-0003-3560-4595, Iscte – Instituto Universitário de Lisboa, corresponding author), Álvaro Lopes Dias (0000-0003-4074-1586, BRU-Business Research Unit and ISCTE-IUL Instituto Universitário de Lisboa), Shaniel Bernard (0000-0003-0849-1169, Pamplin College of Business), Manisha Singal (0000-0002-3459-3049, Pamplin College of Business), Jo Ann Ho (0000-0002-7031-7068, Universiti Putra Malaysia)
Year2026
Publication date2026-05-08
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueTourism and Hospitality Research (JOURNAL)
Journal identifiersISSN: 1467-3584 • E-ISSN: 1742-9692
PublisherSAGE Publications (PUBLISHER • US)
DOI10.1177/14673584261451506
OpenAlexW7160695977
LanguageEN
References cited11

The urgency to find sustainable solutions in a seemingly non-sustainable industry, i.e., hospitality, has been debated among academics and hospitality stakeholders. Although there is unquestionable need to implement sustainability actions and initiatives, they remain ordinary and basic and within the same parameters as decades ago. In this research note, we sought hospitality managers and asked them to offer alternative solutions that could be considered as extraordinary sustainability actions and initiatives. Using a participatory action research approach, and a sample of 66 participants, we identify actions and initiatives that could become the best practices of extraordinary pro-environmental behavior .

Action research · Citizen journalism · Hospitality · Hospitality industry · Sustainability · Environmental Sustainability in Business · Hospitality and Tourism Education · Sustainability in Higher Education