Bradley S Greenberg
Biographic Data
| ID | 649880 |
|---|---|
| NAME | Bradley S Greenberg |
| GIVEN NAMES | Bradley S |
| FAMILY NAME | Greenberg |
| SIGNATURE | GREENBERG B S |
| AFFILIATIONS | Michigan State University |
| VERIFIED | No |
| TOTAL WORKS | 54 |
| TOTAL CITATIONS | 261 |
| AUTHOR COUNT | 54 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 1961 |
| LATEST PUBLICATION YEAR | 2014 |
| H-INDEX | 11 |
In Memoriam
Regrettably, we announce the sudden death of Prof. Dr. Hannes Haas (aged 57), after a brief illness on March 20th, 2014. Hannes Haas, Editor-in-Chief of Media and Communication, was a Professor at the Institute of Communication Research at the University of Vienna and, alongside a throng of other roles, he served as head of the Institute from 2006–2010
Media and Communication
Indeed, there are some three dozen English-language journals now that deal with one or another or multiple aspects of the field of media and (mass) communication. Would another journal not be redundant? We think not. Media and Communication, henceforth shortened to MaC, will possess a specific combination of attributes that are not replicated elsewhere and together result in the unique position of the journal
Getting ready for digital broadcasting
With few exceptions, United States television stations had completed a mandatory transition from analogue to digital broadcasting by the statutory deadline of 12 June 2009. To limit the disruption to viewers who had been receiving their television over the-air (OTA) during a period leading up to the switchover, broadcasters and govern-ment officials sponsored several initiatives to make consumers aware of the impending transition and to inform th…
Orientations to Video Games Among Gender and Age Groups
Questionnaires were completed by 5th-, 8th-, and 11th-grade public schools students in rural and suburban school districts and by undergraduates at two universities in the United States ( n = 1,242). They were asked about their orientation to video games—the amount of time they played, their motives for doing so, and the game types they preferred—to better understand the context in which effects research might be organized. The conceptual schema …
The Content of Reality Dating Shows and Viewer Perceptions of Dating
This research utilized a content analysis of 64 hours of reality dating shows and a survey of 197 young adults to determine the extent to which the content on these shows was related to actual dating attitudes, preferred date characteristics, and dating behaviors of viewers of that genre. Results show that male viewers, those who perceived higher realism in the shows, and those with higher average viewing scores were more likely to endorse attitu…
Parenting the Internet
Telephone surveys of single and married mothers of teenagers in public schools, mothers of teenagers in religious schools, and mothers of homeschooled teenagers examined the influence that parenting styles and level of Internet access in the home have on parenting mediation of online content and time spent on the Internet (N =520). Specifically, how authoritative, authoritarian, permissive, and neglectful parenting styles as well as home and bedr…
Portrayals of Overweight and Obese Individuals on Commercial Television
Objectives. This study examined the distribution and individual characteristics of body types on prime-time television. Methods. Five episodes of each of the 10 top-rated prime-time fictional programs on 6 broadcast networks during the 1999–2000 season were quantitatively analyzed. Results. Of 1018 major television characters, 14% of females and 24% of males were overweight or obese, less than half their percentages in the general population. Ove…
Minorities and the Mass Media
In updating the status of social science examinations of racial/ethnic minorities and television, this chapter details current research efforts in three primary domains: (1) content analyses, (2) usage patterns, and (3) effects studies. Additionally, the 30 years of prior investigations of minorities and mass media are reviewed. In this manner, we can report systematically on the extent to which minority groups appear across time and genres of te…
The Portrayal of Racial Minorities on Prime Time Television
A one week sample of prime time television (8-11 p.m.) for ABC, CBS, Fox, and NBC was constructed to represent broadcast entertainment programming for 1996. In a systematic content analysis/ the frequencies and attributes of ethnic minority and majority characters were documented, with particular attention to Latinos and their interactions with other TV characters. This study's findings update the current status of minority portrayals and identif…
The Nature of Television Realism Judgments
In this article, we review previous conceptualizations of perceived reality judgments of television content. We argue that the perceived reality literature suffers from conceptual inconsistencies that have the potential to interfere with understanding the research taken as a whole and with the success of future studies. We analyze 3 major variants in perceived realism judgments. The first consists of conceptual dimensions (e.g., magic window and …
The soaps
This review identifies soap viewers, explains their primary motives for viewing, describes the sexual content of soaps, and reviews studies of viewer responses to soaps. Soap viewers are disproportionately female, ethnic minority, less educated, and lower income. Primary motives for adolescent viewers are escapism, habit, social learning, and social excitement, matching those found in studies of adults. Soap content focuses heavily on sexual inte…
Soap Operas and Sexual Activity
Journal Article Soap Operas and Sexual Activity: A Decade Later Get access Bradley S. Greenberg, Bradley S. Greenberg 1Bradley S. Greenberg is University Distinguished Professor in the departments of Telecommunication and Communication at Michigan State University. Search for other works by this author on: Oxford Academic Google Scholar Rick W. Busselle Rick W. Busselle 2Rick W. Busselle was a student in the mass media Ph.D. program at Michigan S…
Television News and Advertising in Schools
Bradley S. Greenberg, Jeffrey E. Brand; Television News and Advertising in Schools: The “Channel One” Controversy, Journal of Communication, Volume 43, Iss
Cultural Diversity on Saturday Morning Television
The Home Ecology of Children's Televison Viewing
David J. Atkin, Bradley S. Greenberg, Thomas F. Baldwin; The Home Ecology of Children's Televison Viewing: Parental Mediation and the New Video Environment
The revolution in journalism and communication education in the People's Republic of China
China's media development and journalism education have changed to meet new demands brought by the politicial and economic reforms. Predicting a need for 5,000 trained journalists per year in the 21 st century, dramatic developments in journalism education are occuring. This . paper describes and evaluates China's journalism education based on a field visit of seven key journalism departments that represent different directions of journalism and …
Background Television as an Inhibitor of Cognitive Processing
Proposed and tested is a causal process that could account for empirical relationships between television viewing and academic achievement. It is argued that television, when used as a secondary activity, interferes with performance on otherwise intellectually demanding tasks. Performance on seven different cognitive processing tests were examined for respondents in four television-viewing conditions and a no-TV control group. Dependent variables…
Television Commercials and Food Orientations among Teenagers in Puerto Rico
Public andprivate ninth to twelfth grade high school students (n = 225) in San Juan were surveyed. The Spanish-language questionnaire assessed television behaviors, particularly those related to television commercials, in conjunction with food preferences, consumption, and buying behaviors. Amount of television viewing wasfound to be consistently correlated with the amount ofsnacking that was done and with the belief that more eating in general w…
On Other Perspectives Toward Message Analysis
Television and Movie Behaviors of Pregnant and Non-Pregnant Adolescents
Television and film viewing by many adolescents constitutes a substantial part of their leisure time. While no single factor can account wholly for the development of sexually-oriented attitudes, values, and behaviors, it is believed that media play at least a subtle role. The purpose of this study was to determine whether media viewing habits of pregnant and non-pregnant, Black and White adolescent girls differ and how they differ. Data were col…
News Diffusion of the Palme Assassination among Journalists in Iceland, Israel and the US
Journalists interviewed in Iceland, Israel and the US in the aftermath of the Palme assassination gave markedly different accounts of how they first heard of the tragedy. Radio was the predominant first source of diffusion in Iceland, personal contacts were most important in Israel, and in the US no first source predominated. Shock and astonishment were the sharpest initial reactions. Although the event occurred during the early evening in the US…
VCRs and Young People
Quantity and quality of sex in the soaps
A sample of soap operas was recorded and references to sex abstracted and analyzed. Analysis indicated that the representation of sex on soap operas is more complex than previous studies have suggested. Talking about sex not only is far more prevalent than engaging in it, but the talk frequently consists of rejecting it, fantasizing about it, and desiring it, in addition to consenting. The vocabulary of sexual euphemisms was also abstracted
Black Children’s Esteem
Local Newspaper Coverage of Mexican Americans
Interests in News and the Knowledge Gap
Although prior evidence identified socioeconomic status as a key factor in the consumption of public affairs news information, equivalent evidence suggests that individual interests in news events are related to media consumption and information acquisition. Here, the comparative strengths of these two propositions are analyzed in the context of the "knowledge gap" hypothesis. For two news events, two-wave data from community samples assessed soc…
Diffusion of News of the Kennedy Assassination
The rapidity with which news of the assassination of President Kennedy reached virtually every adult in the United States is an impressive demonstration of the influence of the modern news media. Here is a study of the diffusion of the news in a northern California city
The Nature of Television Realism Judgments
In this article, we review previous conceptualizations of perceived reality judgments of television content. We argue that the perceived reality literature suffers from conceptual inconsistencies that have the potential to interfere with understanding the research taken as a whole and with the success of future studies. We analyze 3 major variants in perceived realism judgments. The first consists of conceptual dimensions (e.g., magic window and …
Portrayals of Overweight and Obese Individuals on Commercial Television
Objectives. This study examined the distribution and individual characteristics of body types on prime-time television. Methods. Five episodes of each of the 10 top-rated prime-time fictional programs on 6 broadcast networks during the 1999–2000 season were quantitatively analyzed. Results. Of 1018 major television characters, 14% of females and 24% of males were overweight or obese, less than half their percentages in the general population. Ove…
Children's Perceptions of Television Characters
This study explores the cognitive dimensions used by children in differentiating among television characters. By linking content-free judgments of the differences among television characters with content attributes suggested by prior research, a four-dimensional mapping is identified. This cognitive mapping is virtually identical for children at three different ages. Further, dimensions identified are strong predictors of the children's desires t…
The Effects of Message Intensity on Receiver Evaluations of Source, Message and Topic
This study investigated the consequences of increased levels of expressed message intensity on receivers' subsequent evaluations of the source and topic of the message, in addition to their perceptions of the message itself. A basic message was prepared in which a previously neutral source attacked a relatively low-salience topic. The intensity with which the source stated his attitudinal position was systematically varied by the alternative inse…
Soap Operas and Sexual Activity
Journal Article Soap Operas and Sexual Activity: A Decade Later Get access Bradley S. Greenberg, Bradley S. Greenberg 1Bradley S. Greenberg is University Distinguished Professor in the departments of Telecommunication and Communication at Michigan State University. Search for other works by this author on: Oxford Academic Google Scholar Rick W. Busselle Rick W. Busselle 2Rick W. Busselle was a student in the mass media Ph.D. program at Michigan S…
Quantity and quality of sex in the soaps
A sample of soap operas was recorded and references to sex abstracted and analyzed. Analysis indicated that the representation of sex on soap operas is more complex than previous studies have suggested. Talking about sex not only is far more prevalent than engaging in it, but the talk frequently consists of rejecting it, fantasizing about it, and desiring it, in addition to consenting. The vocabulary of sexual euphemisms was also abstracted
Children and the Perceived Reality of Television
Children's perceptions of reality in television are examined as an intervening variable between exposure to the medium and the effect of TV messages. Findings from previous work and data from schoolchildren in grades 3–6 indicate that: (a) perceptions of the reality of TV increase as the specificity of content increases, (b) interpersonal communication about television is a significant predictor of children's reality perceptions, and (c) TV usage…
The effects of language intensity modification on perceived verbal aggressiveness
This study examined the effects of variation in language intensity on the perceived aggressiveness of sentences representing five empirically established levels of verbal aggression. Subjects read and rated the aggressiveness of replicated sentences in which the level of verbal aggression and language intensity had been systematically varied. Tests of the hypothesized relationship between language intensity, verbal aggression and perceived aggres…
Sex on the Soap Operas
Journal Article Sex on the Soap Operas: Afternoon Delight Get access Bradley S. Greenberg, Bradley S. Greenberg 1Bradley S. Greenberg is Professor and Chairman and Kimberly Neuendorf is a doctoral candidate, both in the Department of Communication, Michigan State University Search for other works by this author on: Oxford Academic Google Scholar Robert Abelman, Robert Abelman 2Robert Abelman is a doctoral candidate at the University of Texas at A…
Background Television as an Inhibitor of Cognitive Processing
Proposed and tested is a causal process that could account for empirical relationships between television viewing and academic achievement. It is argued that television, when used as a secondary activity, interferes with performance on otherwise intellectually demanding tasks. Performance on seven different cognitive processing tests were examined for respondents in four television-viewing conditions and a no-TV control group. Dependent variables…
Television and Race Role Socialization
British Children and Televised Violence
Journal Article British Children and Televised Violence Get access Bradley S. Greenberg Bradley S. Greenberg The author is Professor and Director of Graduate Studies in the Department of Communication, Michigan State University. Search for other works by this author on: Oxford Academic Google Scholar Public Opinion Quarterly, Volume 38, Issue 4, Winter 1974, Pages 531–547, https://doi.org/10.1086/268181 Published: 01 January 1974
Mass Communication Among the Urban Poor
Does a "culture of poverty" exist with respect to mass media use, and if so, does the black subculture differ from the white? This article examines the attitudes as well as the media use of three groups: a general population sample, a sample of white low-income adults, and a sample of Negro low-income adults, all drawn from Lansing, Michigan. As expected, both attitudes and behavior show strong differences by income, but little difference by race
Tv, Peer, and Parent Models for Pro- And Antisocial Conflict Behaviors
This study focused on the influence of mediated and unmediated models on the decision of adolescents to employ both pro- and antisocial modes of conflict resolution. Adolescents indicated how likely they would use four antisocial modes (verbal aggression, physical aggression, regression, and revenge) and one prosocial mode to resolve two conflicts. Their responses were correlated with four television viewing clusters (ABC crime/adventure, CBS cri…
Television Commercials and Food Orientations among Teenagers in Puerto Rico
Public andprivate ninth to twelfth grade high school students (n = 225) in San Juan were surveyed. The Spanish-language questionnaire assessed television behaviors, particularly those related to television commercials, in conjunction with food preferences, consumption, and buying behaviors. Amount of television viewing wasfound to be consistently correlated with the amount ofsnacking that was done and with the belief that more eating in general w…
Television and Movie Behaviors of Pregnant and Non-Pregnant Adolescents
Television and film viewing by many adolescents constitutes a substantial part of their leisure time. While no single factor can account wholly for the development of sexually-oriented attitudes, values, and behaviors, it is believed that media play at least a subtle role. The purpose of this study was to determine whether media viewing habits of pregnant and non-pregnant, Black and White adolescent girls differ and how they differ. Data were col…
VCRs and Young People
Cultural Identification as Predictor of Content Preferences of Hispanics
Although studies of newspaper readership are abundant, studies which explore the contribution of ethnic or cultural identification to newspaper readership are nearly nonexistent, notably among youth. According to a report released by the Bureau of the Census on February 23, 1981, the total persons of Spanish origin accounted for in the 1980 census were 14,605,883. This has a high likelihood of underrepresenting illegal aliens in the U.S.. and con…
Life on Television
This book identifies, documents, and analyzes the major dimensions of U.S. prime-time TV content. By exmining fictional TV series run in prime-time and on Saturday mornings over three seasons, the author and his research team have put together a fascinating study of American society according to television
Programming Strategies and the Popularity of Television Programs for Children
This study investigated the effects of various programming strategies, commonly employed by the networks, on program popularity for children. Viewing data for prime time and Saturday morning programs were collected in the fall, winter, and spring of the '75-'76 season. Simple correlations supported the relationship between program popularity and the following programming strategies: counterprogramming by type, block programming by type, inheritan…
Black Children’s Esteem
The Kennedy Assassination and the American Public
The revolution in journalism and communication education in the People's Republic of China
China's media development and journalism education have changed to meet new demands brought by the politicial and economic reforms. Predicting a need for 5,000 trained journalists per year in the 21 st century, dramatic developments in journalism education are occuring. This . paper describes and evaluates China's journalism education based on a field visit of seven key journalism departments that represent different directions of journalism and …
The Effects of Bylines on Attitude Change
This department is devoted to shorter articles and notes on research in the communications field, either completed or in progress. Readers are invited to submit reports on investigative studies which might prove useful to other students because of content, method, or implications for further research
On Relating Attitude Change and Information Gain
Journal Article On Relating Attitude Change and Information Gain Get access Bradley S. Greenberg Bradley S. Greenberg 1This project was supported in part by funds made available at the Institute for Communication Research, Stanford University. The author wishes to thank Profs. Nathan Macooby and Charles McClelland for their critical aid in the conduct of the study. The writer is assistant professor in the Department of Communication, Michigan Sta…
Diffusion of News of the Kennedy Assassination
The rapidity with which news of the assassination of President Kennedy reached virtually every adult in the United States is an impressive demonstration of the influence of the modern news media. Here is a study of the diffusion of the news in a northern California city
Voting Intentions, Election Expectations and Exposure to Campaign Information
Journal Article Voting Intentions, Election Expectations and Exposure to Campaign Information Get access Bradley S. Greenberg Bradley S. Greenberg 1Bradley S. Greenberg is Assistant Professor of Communication at Michigan State University Search for other works by this author on: Oxford Academic Google Scholar Journal of Communication, Volume 15, Issue 3, September 1965, Pages 149–160, https://doi.org/10.1111/j.1460-2466.1965.tb01337.x Published: …
The Kennedy Assassination and the American Public
The Kennedy Assassination and the American Public
Effects of Communication Assertion Intensity
This study examined the effects of variations in message assertion intensity on the accuracy of congruity principle predictions of attitude change. Subjects read either high intensity or low intensity message assertions which negatively linked favored sources with favored concepts. Comparisons were made between obtained persuasion and change predicted by the congruity principle. Tests of the hypothesized relationship between assertion intensity a…
The Effects of Message Intensity on Receiver Evaluations of Source, Message and Topic
This study investigated the consequences of increased levels of expressed message intensity on receivers' subsequent evaluations of the source and topic of the message, in addition to their perceptions of the message itself. A basic message was prepared in which a previously neutral source attacked a relatively low-salience topic. The intensity with which the source stated his attitudinal position was systematically varied by the alternative inse…
Mass Communication Among the Urban Poor
Does a "culture of poverty" exist with respect to mass media use, and if so, does the black subculture differ from the white? This article examines the attitudes as well as the media use of three groups: a general population sample, a sample of white low-income adults, and a sample of Negro low-income adults, all drawn from Lansing, Michigan. As expected, both attitudes and behavior show strong differences by income, but little difference by race
Experiments in Televised Violence and Verbal Aggression
Within the scarce literature concerning verbal aggression, there is some indication that verbal and physical aggression may have similar inhibitions conditioned to each. Two experiments were carried out to explore this possible relationship. In the first, middle and lower socioeconomic status (SES) adolescent boys were exposed to televised physical aggression with and without consequences to the victim shown. In the second experiment, middle and …
British Children and Televised Violence
Journal Article British Children and Televised Violence Get access Bradley S. Greenberg Bradley S. Greenberg The author is Professor and Director of Graduate Studies in the Department of Communication, Michigan State University. Search for other works by this author on: Oxford Academic Google Scholar Public Opinion Quarterly, Volume 38, Issue 4, Winter 1974, Pages 531–547, https://doi.org/10.1086/268181 Published: 01 January 1974
The effects of language intensity modification on perceived verbal aggressiveness
This study examined the effects of variation in language intensity on the perceived aggressiveness of sentences representing five empirically established levels of verbal aggression. Subjects read and rated the aggressiveness of replicated sentences in which the level of verbal aggression and language intensity had been systematically varied. Tests of the hypothesized relationship between language intensity, verbal aggression and perceived aggres…
Children and the Perceived Reality of Television
Children's perceptions of reality in television are examined as an intervening variable between exposure to the medium and the effect of TV messages. Findings from previous work and data from schoolchildren in grades 3–6 indicate that: (a) perceptions of the reality of TV increase as the specificity of content increases, (b) interpersonal communication about television is a significant predictor of children's reality perceptions, and (c) TV usage…
Children's Perceptions of Television Characters
This study explores the cognitive dimensions used by children in differentiating among television characters. By linking content-free judgments of the differences among television characters with content attributes suggested by prior research, a four-dimensional mapping is identified. This cognitive mapping is virtually identical for children at three different ages. Further, dimensions identified are strong predictors of the children's desires t…
Sexual Intimacy and Drug Use in Tv Series
Content analysis shows alcohol as the only drug used more than twice per hour; intimate sex is presented or talked about nearly twice per hour, seldom between married partners
Rockford, Ill
Small but significant and possibly critical differences favor two-way system of in-service training program for city firefighters
Styles of Parental Disciplinary Practices as a Mediator of Children's Learning from Antisocial Television Portrayals
This study examines the parental disciplinary practices under which children's modeling of antisocial TV portrayals are minimized and maximized. Two types of enduring parental styles that influence children's moral development are induction and sensitization. Results from a field survey indicate that children of parents who are highly inductive and who only occasionally resort to sensitizing techniques are the least affected by physical and verba…
Programming Strategies and the Popularity of Television Programs for Children
This study investigated the effects of various programming strategies, commonly employed by the networks, on program popularity for children. Viewing data for prime time and Saturday morning programs were collected in the fall, winter, and spring of the '75-'76 season. Simple correlations supported the relationship between program popularity and the following programming strategies: counterprogramming by type, block programming by type, inheritan…
Interests in News and the Knowledge Gap
Although prior evidence identified socioeconomic status as a key factor in the consumption of public affairs news information, equivalent evidence suggests that individual interests in news events are related to media consumption and information acquisition. Here, the comparative strengths of these two propositions are analyzed in the context of the "knowledge gap" hypothesis. For two news events, two-wave data from community samples assessed soc…
Sexual Intimacy on Commercial TV during Prime Time
Tv, Peer, and Parent Models for Pro- And Antisocial Conflict Behaviors
This study focused on the influence of mediated and unmediated models on the decision of adolescents to employ both pro- and antisocial modes of conflict resolution. Adolescents indicated how likely they would use four antisocial modes (verbal aggression, physical aggression, regression, and revenge) and one prosocial mode to resolve two conflicts. Their responses were correlated with four television viewing clusters (ABC crime/adventure, CBS cri…
Broadcast Programming
Susan Tyler Eastman, Sydney Head and Levis Klein, Broadcast Programming: Strategies for Winning Television and Radio Audiences (Belmont, Ca.: Wadsworth Publishing, 1981---$16.95) Charles Clift and Archie Greer, eds. Broadcast Programming: The Current Perspective (Washington: University Press of America, 1980---$8.50, paper) Robert Sklar, Prime-Time America: Life on and Behind the Television Screen (New York: Oxford University Press, 1980---$15.95…
Sex on the Soap Operas
Journal Article Sex on the Soap Operas: Afternoon Delight Get access Bradley S. Greenberg, Bradley S. Greenberg 1Bradley S. Greenberg is Professor and Chairman and Kimberly Neuendorf is a doctoral candidate, both in the Department of Communication, Michigan State University Search for other works by this author on: Oxford Academic Google Scholar Robert Abelman, Robert Abelman 2Robert Abelman is a doctoral candidate at the University of Texas at A…
Learning about the Family from Television
Nancy L. Buerkel-Rothfuss, Bradley S. Greenberg, Charles K. Atkin, Kimberly Neuendorf; Learning about the Family from Television, Journal of Communication
Life on Television
This book identifies, documents, and analyzes the major dimensions of U.S. prime-time TV content. By exmining fictional TV series run in prime-time and on Saturday mornings over three seasons, the author and his research team have put together a fascinating study of American society according to television
Psychology (36 works) · Sociology (32 works) · Social Psychology (23 works) · Media Studies and Communication (21 works) · Computer Science (18 works) · Media studies (18 works) · Political science (17 works) · Advertising (14 works) · Developmental psychology (12 works) · Social Media and Politics (12 works)