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Virtual influencer and cultural heritage destination

Endorsement effectiveness of virtual versus human influencers

Bibliographic Data

ID11233765
AuthorsKe Zhang (0000-0002-1841-9016, Shanghai University, corresponding author), Xinru Sun (0009-0006-6261-0842, Shanghai University), Gang Li (0000-0002-9858-5232, University of Surrey)
Year2025
Volume110
Pages103873
Publication date2025-01-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueAnnals of Tourism Research (JOURNAL)
Journal identifiersISSN: 0160-7383 • E-ISSN: 1873-7722
PublisherElsevier BV (PUBLISHER)
DOI10.1016/j.annals.2024.103873
OpenAlexW4404626915
LanguageEN
Citations received9
References cited76

Advertising · Business · Cultural heritage · Geography · Influencer marketing · Marketing management · Tourism · Communication in Education and Healthcare · Digital Marketing and Social Media · Media Influence and Health · Marketing

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Unique citing works9
Citations per year9
Citation span2025 - 2026 (2)
Citation velocitycurrent
Highly citedNo
Citation typesNeutral: 9
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