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Implicit and Explicit Attitudes toward Hearing Aids

The Role of Media Language

Bibliographic Data

ID11444700
AuthorsClaudia Manzi (0000-0002-0742-731X, Catholic University, Milan, Italy), Roberta Adorni (0000-0002-2851-8376, Catholic University, Milan, Italy, corresponding author), Gabriele Di Cicco (0000-0002-1439-5790, Sapienza University of Rome), Valeria Milano (Catholic University, Milan, Italy), Efisio Manunta (0000-0002-2163-4980, Université de Toulouse), Fabio Montermini (0000-0001-7621-904X, Université de Toulouse), Maja Becker (0000-0003-1187-1699, Université de Toulouse), Patrizia Steca (0000-0002-1373-5802, University of Milano-Bicocca)
Year2022
Volume41
Issue2
Pages171-190
Publication date2022-03-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueJournal of Language and Social Psychology (JOURNAL)
Journal identifiersISSN: 0261-927X • E-ISSN: 1552-6526
PublisherSAGE Publications (PUBLISHER • US)
DOI10.1177/0261927x211009292
OpenAlexW3154255293
LanguageEN
Citations received1
References cited21

Despite widespread hearing problems among older adults, only a minority uses hearing aids. The stigma associated with such aids represents a key factor modulated by language. The purpose of this study is to analyze the impact of different forms of media communication on both implicit and explicit attitudes toward hearing aids. A preliminary analysis highlighted an over-representation of “technical” and “medical” terms in the corpus linguistic commonly used by the press. These results were used to design an online experimental study. The results suggested that the exposure to a language that includes informal words—as opposed to the technical terms commonly used by the press—favors positive implicit and explicit attitudes toward hearing aids, particularly among people who have direct contact with older adults. Overall, the use of an informal language in the press could generate a style of communication that positively influences people’s attitudes toward hearing aids

Audiology · Developmental psychology · Hearing loss · Linguistics · Representation (politics · Stigma (botany · Style (visual arts · Hearing Impairment and Communication · Hearing Loss and Rehabilitation · Medicine · Noise Effects and Management · Psychology · Social Psychology

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Unique citing works1
Citations per year0,2
Citation span2021 - 2021 (1)
Citation velocityhistorical
Highly citedNo
Citation typesNeutral: 1
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