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Children and Commercial Persuasion

A Reply to Ryans and Deutscher

Bibliographic Data

ID11624342
AuthorsThomas S Robertson (0000-0003-3913-7533, corresponding author), John R Rossiter (0000-0002-0311-6506)
Year1976
Volume3
Issue1
Pages58-58
Publication date1976-06-01
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenueJournal of Consumer Research (JOURNAL)
Journal identifiersISSN: 0093-5301 • E-ISSN: 1537-5277
PublisherOxford University Press (OUP) (PUBLISHER)
DOI10.1086/208651
OpenAlexW2001218065
LanguageEN
Citations received2
References cited5

Journal Article Children and Commercial Persuasion: A Reply to Ryans and Deutscher Get access Thomas S. Robertson, Thomas S. Robertson Search for other works by this author on: Oxford Academic PubMed Google Scholar John R. Rossiter John R. Rossiter Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 3, Issue 1, June 1976, Pages 58–61, https://doi.org/10.1086/208651 Published: 01 June 1976

Library science · Persuasion · Computer Science · Consumer Behavior in Brand Consumption and Identification · Consumer Market Behavior and Pricing · Digital Communication and Language · Psychology · Social Psychology

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  • Children and Commercial Persuasion

    Adrian B Ryans, Terry Deutscher•Journal of Consumer Research•1975

  • Children and Commercial Persuasion

    Thomas S Robertson, John R Rossiter•Journal of Consumer Research•1974

Unique citing works2
Citations per year0,04
Citation span1977 - 1994 (18)
Citation velocityhistorical
Highly citedNo
Citation typesNeutral: 2
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